In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.

• You’re not just a wedding pro – you’re a CEO: Whether you’re a solo planner or run a full team, you are the visionary and decision-maker in your business.

• Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.

• People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.

• Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.

• CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.

• Leadership isn’t martyrdom: CEOs delegate, automate, and design scalable structures—they don’t do it all alone.

• Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.

• Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.

• Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.

• You don’t have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.

🔑 Key Takeaways

In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episode is your roadmap.

The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn’t just another task on your list—it’s the missing piece to consistent bookings. Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.

Whether you’re brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.

🔧 Resources & Mentions:

• 💌 Try Flodesk FREE with our exclusive link: [Insert Flodesk Referral Link]

• 📩 Learn more about our email marketing strategy inside Wed Pro CEO:

If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don’t adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap.

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