In this episode, Kendra breaks down the pros and cons of one-on-one, group, hybrid, and DIY coaching models. She shares how the same core methodology can be delivered in different formats depending on your stage of business, audience size, and support capacity.

You’ll learn why newer coaches often benefit most from starting with high-touch offers like one-on-one or hybrid containers, and why DIY programs—while scalable—rarely lead to lasting transformation.

Whether you're launching your first offer or looking to restructure your existing program, this episode will help you choose the right path to deliver results and grow with confidence.

In this episode we cover:

• Introduction to Online Programs (00:51)
• The 4 Types of Online Programs (04:41)
• One-on-One Programs - The gold standard (05:26)
• A Closer Look at Group Programs (9:51)
• Are Hybrid Programs the best of both worlds? (14:29)
• Health Coaching DIY Programs (15:46)
• Kendra's Insights on how to choose which is right for you (17:07)

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In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads.

With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what’s working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement.

If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way.

In this episode we cover:

• Building Trust in a Changing Market (01:02)
• Open House & Group Sales Calls(04:19)
• Content & Social Media Trends (07:24)
• Live vs Evergreen Launches (09:27)
• DM Engagement & Sales (11:45)
• Paid Sales Calls & Trust Gap (16:11)
• Retargeting & Marketing Strategy (19:21)

About Colleen Kurtz

Colleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She’s on a mission to empower women to believe in their resilience, trust their bodies’ innate wisdom, and finally prioritize their own needs without guilt.

Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support.

She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she’s not geeking out over root-cause healing, you’ll find her outside—either at the beach, the pool, or on a walk with her family. She’s a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?).

IG: @colleen_mindfullynourished

Website: www.mindfully-nourished.com

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In this episode, Kendra Perry gets candid about a big business decision she made during her pregnancy—shutting down her Health Coach Accelerator program—and why she now sees it as a mistake. After a successful launch, she realized that pressing pause wasn’t the right move and decided to reverse course. Kendra opens up about the importance of being transparent with your audience, even when plans change.

She also shares how eliminating one-on-one coaching negatively impacted her revenue and client experience, underscoring the lesson that business decisions should serve your audience—not just your personal preferences. Now, she’s bringing back personalized coaching options and unveiling her next steps, including an updated HCA launch in 2025.

This episode is a refreshingly honest look at pivoting, learning from missteps, and staying aligned with the people you're here to help.

In this episode we cover:

• Kendra's Decision to Shut Down HCA (00:01)
• Reversing Major Business Decisions (03:51)
• Impact of Business Decisions (12:10)
• Bringing Back One-on-One Programs (18:59)

Resources mentioned:

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

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