Summary

In this episode of the Voice Teacher Podcast, Aimee Geddes interviews Jefferson Tuke, the owner and frontman of Groove Merchants, a successful corporate event and wedding band. Jefferson shares his journey from a boy band singer to running a thriving business, discussing the challenges of managing a band, marketing strategies, and the importance of creative collaboration. He reflects on his break from music, the early days of Groove Merchants, and how he found a niche in the music industry that allows him to balance family life with his passion for performing. In this engaging conversation, Jefferson Tuke shares his experiences in the music industry, discussing his encounters with celebrities, the importance of vocal training, and the journey of self-discovery as a performer. He emphasizes the significance of vocal health, technique, and the work ethic required to succeed in the entertainment industry. Tuke offers valuable advice for aspiring musicians, highlighting the need for perseverance and preparation to seize opportunities.

Takeaways

Jefferson Tuke is the owner of Groove Merchants, a corporate event band.
He took a break from music to focus on business before returning to performing.
Running a band involves marketing, management, and sales skills.
Creative collaboration is key to the success of Groove Merchants.
Jefferson's wife, Mikkel, is a talented musician and performer.
The band performs at high-profile weddings and corporate events.
Jefferson emphasizes the importance of finding a niche in the music industry.
He shares insights on how to market a cover band effectively.
The band has grown significantly since Jefferson and Mikkel joined as partners.
Balancing family life with a music career is possible with the right support. Connecting with celebrities can be a positive experience.
The journey of vocal training is essential for growth.
Vocal health and technique are crucial for longevity in music.
Self-belief and perseverance are key to success.
Talent is just a small part of the equation; work ethic matters more.
Every day should focus on improvement, not just reaching a finish line.
Preparation is vital to seize opportunities when they arise.
Don't let others dictate your path; believe in yourself.
The music industry requires a diverse skill set and adaptability.
Encouragement and support can inspire others to pursue their passions.

Chapters

00:00 Introduction to Jefferson Tuke and Groove Merchants
01:13 The Journey of Groove Merchants
03:22 The Challenges of Running a Band Business
04:53 Marketing Strategies for a Cover Band
06:11 Creative Collaboration and Team Dynamics
09:17 Taking a Break from Music: Jefferson's Story
14:24 Re-entering the Music Scene with Groove Merchants
16:19 Early Days of Groove Merchants
18:22 Finding a Niche in the Music Industry
21:42 Connecting with Celebrities and the Music Industry
23:29 The Journey of Vocal Training and Self-Discovery
29:24 The Importance of Vocal Health and Technique
38:51 Advice for Aspiring Musicians and Performers

Summary

In this conversation, Aimee Geddes interviews Matt Edwards, an associate professor at Shenandoah University, about his innovative work in voice pedagogy, particularly focusing on pop rock music. They discuss the development of unique degree programs, the importance of diversity in music education, and the challenges faced by contemporary music educators. Matt shares insights into the curriculum for both master's and doctorate programs, emphasizing the need for inclusivity and the integration of various musical styles. The conversation also touches on the decline in music enrollment and the implications for the future of music education. In this conversation, Matt Edwards discusses the evolving landscape of music education, highlighting the rising costs of higher education, the impact of technology, and the importance of quality control in online learning. He emphasizes the need for adaptability in musical theater training and the role of voice science in teaching. The conversation also touches on the significance of embracing diversity in vocal expression and the necessity of understanding the human experience through song.

Find us at:

www.ivtom.org

https://www.su.edu

https://www.edwardsvoice.com

www.breakthrough-studios.com

Takeaways

MattEdwards has been instrumental in developing a pop rock program at Shenandoah University.
The first master's degree in contemporary commercial music voice pedagogy was established at Shenandoah.
Shenandoah's doctorate program is open to singers of all styles, promoting inclusivity.
The curriculum includes anatomy, pedagogy, and technology classes for voice training.
Students are encouraged to explore diverse methodologies in teaching voice.
The master's program offers a flexible format for in-person and online learning.
Diversity in music education is crucial for connecting with various communities.
Cultural elitism has historically influenced music education in the U.S.
There is a concerning decline in enrollment in music programs nationwide.
The conversation around the value and cost of higher education is becoming increasingly important. Rising costs in higher education are often unrelated to education quality.
Technology has created new opportunities for music education outside traditional institutions.
Quality control in online music education is crucial for student success.
Voice science should inform teaching but not dominate the learning experience.
Musical theater training must adapt to current industry trends and demands.
Unique vocal qualities are essential for marketability in the music industry.
Singers should be taught to communicate the human experience through song.
There is no absolute truth in vocal pedagogy; biases from the past must be reevaluated.
Diversity in vocal expression enriches the learning environment for all singers.
Mental health and vocal health improve when singers receive instruction aligned with their goals.

Chapters

00:00 Introduction to Nat Edwards and Shenandoah University
03:11 Building a Pop Rock Program at Shenandoah
06:04 Innovative Degree Programs in Voice Pedagogy
09:09 Curriculum Overview for Masters and Doctorate Programs
12:06 Flexibility in Learning: In-Person and Online Options
15:01 The Need for Diversity in Music Education
17:56 Researching Cultural Elitism in Music Education
21:08 The Decline of Music Enrollment and Its Implications
24:11 Future Directions for Music Education
27:38 The Rising Costs of Higher Education
29:43 The Impact of Technology on Music Education
34:00 The Role of Voice Science in Teaching
37:10 Adapting to Trends in Musical Theater
41:20 Embracing Diversity in Vocal Expression

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