Over the years, The Deep SpecializationTM Podcast has featured incredible guests and groundbreaking strategies that have helped thousands of agency owners niche down, specialize, and scale their businesses. Today, we’re showcasing the best of the best—the 3 most popular episodes of all time!

These episodes deeply resonated with our audience, delivering timeless insights and actionable advice for agency owners looking to stand out in their industry.

This episode is perfect for agency owners, entrepreneurs, and anyone ready to niche down and scale up.

How did Ryan Golgosky turn a generalist marketing agency into a million-dollar success story? In this episode, Ryan shares his journey from humble beginnings to building 180 Sites—a subscription-based, productized web design company for home services businesses.

• $115,000 in monthly recurring revenue
• The power of vertical specialization and resilience
• Lessons from Ryan’s remarkable rise in the face of life-altering challenges

Listen to the full episode: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2147979399

Jamie Adams, Chief Growth Officer at Scorpion, reveals how we scaled from $20M to $200M in just seven years. Discover:

• The game-changing impact of multi-vertical go-to-market strategies
• Tips for building an outbound sales culture
• How breaking into the franchise vertical reshaped Scorpion’s success

Listen to the full episode: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2147858953

Jonathan Stark, a champion of value-based pricing, unveils his secrets to standing out in ANY industry:

• How to craft a razor-sharp positioning statement
• The key to solving expensive problems
• How AI is shaping digital agencies and the future of productized services

Listen to the full episode: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2147946742

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

In this episode, Corey speaks with Todd Taskey, an investment banker with over 20 years of experience specializing in agency M&A transactions. Todd shares invaluable insights about how modern agency transactions work and why vertical specialization can lead to better valuations and opportunities.

Episode Highlights:

• Why traditional "exit and earn-out" deals are being replaced
• How vertical specialists often command more attention from buyers than generalist agencies
• The critical metrics buyers evaluate: retention rates and recurring revenue
• Why having a sales function is crucial for agency growth and valuation
• Common financial mistakes that can derail transactions
• The importance of proper financial reporting and accrual accounting
• How to prepare your agency for a future transaction

Key Insights:

• Most successful agency transactions today involve getting both cash at close and equity upside in the acquiring company
• Buyers are increasingly focused on creating an "arc of services" rather than just rolling up similar agencies
• Agencies with $1M+ EBITDA and strong vertical focus often have more strategic options
• The "fill in the blank" problem each agency needs to solve beyond just money
• Why running a "good enough" business may be holding you back

Looking to sell your agency and maximize its value but not sure where to start? This episode is a must-listen.

The resources mentioned in this episode are:

- Connect with Todd on LinkedIn: https://www.linkedin.com/in/toddtaskey

- Check out Potomac Business Capital: https://potomacbusinesscapital.com

- Listen to SecondBitePodcast: https://potomacbusinesscapital.com/podcast

- Email Todd at Todd@PotomacBusinessCapital.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔
😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.
This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There’s a better way to grow your business - and it starts with building a strong foundation of leadership, culture, and strategy.

Join Corey Quinn as he sits down with Jason Hennessey, renowned SEO expert and Founder/CEO of Hennessey Digital, to uncover the secrets to building a thriving agency that stands the test of time. With years of experience in scaling and selling agencies and a proven track record in the legal vertical, Jason offers actionable advice tailored to agency owners looking to level up.

You’ll discover:

• How to create a clear vision and roadmap for your agency's growth
• The art of differentiation: standing out in a competitive market
• Leadership techniques for building and motivating a high-performing virtual team
• Strategies for client acquisition and sales, specifically in niche markets like legal
• Lessons from Jason’s journey, including how to embrace your "zone of genius" and learn from mistakes
• Advice for hiring excellent salespeople for your agency (and why Jason failed at this in the beginning)

If you’re ready to transform your vertically-focused agency into a legacy business and take your team to the next level, this episode is a must-listen.

“When we sell, we don’t really hard sell. We educate… and we’re so willing to say no if we’re not a right fit.” - Jason Hennessey

Here are some actionable key takeaways for agency founders:

- Understanding your zone of genius helps in effective delegation. By focusing on what you do best and delegating the rest to capable team members, you can unlock significant growth and efficiency for your agency.

- Strong leadership is crucial for scaling your agency and ensuring operational excellence. Hiring the right leaders enables you to focus on strategy and big-picture goals.

- Maintaining a strong culture in a virtual environment is essential. A thriving culture transcends physical offices. Creating a cohesive and engaging virtual workplace fosters collaboration and loyalty, even in distributed teams.

- Sales strategies should focus on education rather than hard selling. Educating your clients and building trust positions your agency as a knowledgeable and client-first partner, leading to long-term relationships and better outcomes.

- A vivid vision provides clarity and direction for your company. Clearly articulating your agency’s long-term vision inspires your team, aligns efforts, and attracts clients who resonate with your mission and values.

The resources mentioned in this episode are:

- Check out Hennessey Digital & Book a FREE 1-hour consultation: https://hennessey.com

- Connect with Hennessey Digital on LinkedIn: https://www.linkedin.com/company/hennesseydigital

- Check out Jason’s website: https://www.jasonhennessey.com

- Connect with Jason on LinkedIn: https://www.linkedin.com/in/jhennessey

- Listen to The Jason Hennessey Podcast: https://www.jasonhennessey.com/podcast

- Buy his books, “Law Firm SEO” & “Honest SEO”: https://www.jasonhennessey.com/books

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.