Want to know how ready your agency is to grow sustainably?

Take the FREE Agency Growth Scalability Score assessment and find out where you stand—across Positioning, Marketing, and Sales Systems.

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Join Corey Quinn and Brian K. McRae—speaker, business coach, and Chief Encouragement Officer at Giftology—as they explore why relationships are the ultimate growth strategy in today’s noisy, fast-paced market.

Brian shares his framework for building a referral-based business, why emotional loyalty beats transactional marketing, and how agency owners can use the power of conversations to fuel sustainable growth.

If you’re tired of chasing trends and want to get back to what truly matters—meaningful relationships—this episode is for you.

Episode Highlights

• The ROI of Relationships — Why building authentic connections is more powerful than any marketing funnel.
• Emotional Loyalty — How to move beyond contracts and create customers who champion your agency.
• The Power of Conversations — Why great questions are the currency of lasting business.
• Adding Value to Referral Partners — How to become indispensable in your network.
• The Four C’s of Service — Competence, Communication, Consistency, and Collaboration.
• Joyful Accountability — How holding yourself and others accountable creates progress.
• A Well-Managed Database — Why your contact list is your most valuable business asset.
• Building Community — How the Rich Relationship Society fosters growth and referrals.
• Technology and Authenticity — How to use tools to deepen human connections, not replace them.
• Authentic Generosity — Why giving first is the best way to build lasting business relationships.

The resources mentioned in this episode are:

• Check out the Rich Relationship Society: https://giftologygroup.com/rich-relationships/
• Ready to improve your business relationships? Sign up for the course Brian mentioned here: www.rptbrian.com. Use code “BRIAN” for an amazing discount opportunity!
• Connect with Brian McRae on LinkedIn: https://www.linkedin.com/in/briankmcrae/
• Visit Brian’s website: www.briankmcrae.com
• Email Brian directly: brian@briankmcrae.com
• Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

Join Corey Quinn and Arielle Cohen—Co-Founder & CMO of Marketing 411 & Business 411—to reveal how she carved out a fast-growing niche in the roofing industry. Drawing on her diverse background in music and marketing, Arielle shares lessons on building a high-impact brand, empowering a team, and turning education into a powerful sales tool. If you're an agency founder stuck in the day-to-day, this episode offers a roadmap for scaling smart!

- The Roofing Niche Advantage — How focusing on one vertical unlocked explosive growth.

- Education as a Sales Strategy — Why teaching builds trust and turns prospects into clients.

- Delegation That Drives Growth — How offloading the right tasks freed up time for strategy.

- Hiring Sales the Right Way — Why a strong salesperson can transform your agency.

- SOPs That Scale — The key to training VAs and building a self-sufficient team.

- Branding That Sticks — What roofers really need from a standout agency.

- You Are the Bottleneck — How Arielle overcame founder-block to grow faster.

- From Hustle to Impact — Why loving 80% of your work is the new benchmark for success.

The resources mentioned in this episode are:

- Check out Business 411: https://business411.com

- Check out Marketing 411: https://marketing411.com

- Connect with Arielle Cohen on LinkedIn: https://www.linkedin.com/in/arielleceo

- Follow her on Instagram: https://www.instagram.com/arielleceo

- Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode was produced and brought to you by Reignite Media.

Join Corey Quinn and Nate Freedman—Founder & CEO of Tech Pro Marketing—to learn how niching down helped him transform his generalist agency into a leader in MSPs (Managed Service Providers). Nate shares how embracing specialization reshaped his business strategy, helped him connect more deeply with clients, and opened the door to sustainable growth. From leveraging mentorship to making bold moves like acquiring another agency, Nate offers a candid look at the most valuable lessons he’s learned while building a more focused, scalable, and resilient business.

Whether you're stuck in generalist mode or looking for your next growth lever, this episode is full of proven, tactical insights to help you build a specialized, scalable agency.

- The Power of Niching Down — Why MSPs became the ideal market for Tech Pro Marketing.

- From Generalist to Specialist — What changed when Nate made the leap into specialization.

- Mentors That Moves the Needle — How mentorship inspired Nate’s agency direction and growth.

- Guest Posting for Growth — How early content wins helped attract ideal clients.

- Knowing What Clients Actually Need — The overlooked skill that improves retention and results.

- Building a Scalable Model — Why Nate focused on repeatability and systems early on.

- Growth Through Acquisition — How buying another agency accelerated expansion.

- From One-to-One to One-to-Many — Creating leverage through scalable delivery models.

- Tech That Drives Margins — How software and automation improved both ops and profitability.

- Community as a Growth Engine — How to achieve long-term benefits from building loyal client communities.

The resources mentioned in this episode are:

- Check out Tech Pro Marketing: https://www.techpromarketing.com

- MSP Sites: https://mspsites.com

- Connect with Nate Freedman on LinkedIn: https://www.linkedin.com/in/natefreedman

- Follow MSP Sites on Instagram: https://www.instagram.com/mspsites

- How To Build an 8-Figure Agency In One Vertical Market with Chris Yano (RYNO): https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2147898991

- Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode was produced and brought to you by Reignite Media.