London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content for a niche outdoor brand. Learn how Haven Tents expanded beyond traditional campers to attract non-campers, revolutionizing the outdoor sleeping experience.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and retention, and learn how to optimize operational costs to ensure long-term profitability. Tune in for insights on leveraging product seeding and ad strategies to scale your business effectively.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump