Smrita Choubey, founder of Veda Warrior, is an Indian-American entrepreneur with a unique blend of expertise in healthcare, corporate strategy, and indigenous healing systems. Smrita’s journey has taken her from the world of high finance to the forefront of holistic wellness.

A University of Chicago economics alumn and an MBA graduate from Columbia Business School, she began her career in healthcare investment banking at J.P. Morgan, where she gained firsthand insight into the challenges and conflicts within the American healthcare system. Determined to create meaningful change, she built Veda Warrior, assembling a world-class team of scientists, researchers, traditional healers, and manufacturing experts. Their mission? To craft plant-based remedies that honor ancient traditions while meeting the demands of modern life.

At the heart of Veda Warrior is a powerful vision: to challenge the profit-driven healthcare model and redefine wellness beyond just the absence of disease. True well-being, as Smrita and her team believe, is about operating at the peak of one’s human potential—where physical health, mental clarity, and spiritual peace align to create a life of purpose, joy, success, and abundance. Rooted in Ayurveda, their approach bridges the gap between time-tested wisdom and modern science, offering individuals personalized tools to take charge of their own health.

In this episode, we explore Smrita’s journey, the role of Cannabis in Ayurveda, the historical and economic forces behind Cannabis prohibition, reclaiming Feminine wisdom, the economic potential for Ayurveda, and her vision for integrative wellness. Smrita is not only the founder of Veda Warrior, she is a Veda Warrior. Championing and teaching this wisdom science is deep within her DNA, and we are so excited to know each other and work together in this shared Dharma of bringing Ayurveda to modern life in the West.

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