Text me your content win!

Let’s be honest—going viral looks sexy on the outside, but it might be silently destroying your business from the inside. This week on The Travel Creator Podcast, I break down exactly why viral content doesn’t equal success—and how you can actually create content that connects, converts, and changes lives.

💬 What You’ll Learn in This Episode:

• Why virality is not a strategy for long-term growth
• How one creator got 11 million views… and less than 10 customers 😳
• The massive difference between information and transformation
• What kind of content actually grows your brand (hint: it’s not Canva quote graphics)
• How to build an Instagram presence that gets you paid, even with a small following
• Real-world results from content creators who ditched viral dreams for authentic impact

✨ Key Takeaways for Travel and Content Creators:

• If your content is built for everyone, it's for no one
• The truth about how to grow on Instagram without chasing the algorithm
• Why followers ≠ dollars—and how to stop falling for the vanity metric trap
• What kind of stories actually transform your audience and create long-term relationships
• The power of vulnerability in a world chasing perfection

Listen to Paid to Travel: UGC Podcast

Ep 12: How to Travel for Free and Land Free Airbnb's

This episode is packed with insights on how to go viral, why it's not worth it, and the real playbook for sustainable success as a travel creator, UGC creator, and content creator trying to grow with purpose.

💌 Ready to create content that connects instead of chases?
DM me on Instagram (@travelcontentwriting) and tell me what your biggest takeaway was from this episode. Let’s chat about your goals, growth, and content that doesn’t just look good—but feels good too.

🔗 Find Justin Welsh and his content magic:
Subscribe to his newsletter and follow him at justinwelsh.me for more no-BS writing advice.

✈️ Until next time—happy creating and please, for the love of God and captions, stop chasing viral. I miss you already. 💕

Follow Me On:
Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling. https://travelcontentwriting.hbportal.co/public/650f599bb604bf00244c7381/1-Inquiry_form

Website: https://www.travelcontentwriting.com/

Instagram: https://www.instagram.com/travelcontentwriting/

Text me your content win!

Today I'm breaking down the biggest lie social media ever sold us: that high numbers are the only thing that matter. Spoiler alert—they're not.

Whether you're a new content creator, a seasoned travel influencer, or just wondering how to grow on Instagram without losing your mind, this episode will help you reconnect with the humans behind the numbers. You’re probably doing way better than you think—and I’m here to prove it.

💡 What You’ll Learn:

• Why 47 likes is not a failure—it’s a whole restaurant full of people.
• How to reframe your metrics using “the living room rule.”
• The mindset shift that will help you stop chasing the algorithm and start creating for actual people.
• Why smaller engagement often means deeper trust (especially in travel content).
• Practical perspective shifts to get you out of your engagement rut—fast.
• The surprising power of word-of-mouth growth (yes, it still exists!).

🧭 For Travel Creators Who Want To:

• Understand how to grow on Instagram without burnout
• Get out of a creative slump and back into aligned content creation
• Focus on real impact over vanity metrics
• Build deeper relationships with their existing audience
• Learn the difference between chasing viral trends and building sustainable influence

💌 Resources Mentioned:

• Want to get off the hamster wheel of Instagram and into sustainable strategy? Join my 7-Day Newsletter Challenge and start building your own list of raving fans.
• Check out the The Culture Cult Show where we covered Denmark’s: Mad King and Royal Affair .

If this episode hit home, I want to hear from you!
👉 Slide into my DMs with your next trip or episode idea over on Instagram @travelcontentwriting
👉 Share this episode with a fellow travel creator who needs a reminder that their content is making real impact.

Follow Me On:
Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling. https://travelcontentwriting.hbportal.co/public/650f599bb604bf00244c7381/1-Inquiry_form

Website: https://www.travelcontentwriting.com/

Instagram: https://www.instagram.com/travelcontentwriting/

Text me your content win!

Ever found yourself spiraling into perfectionism and letting a perfectly good idea sit in your drafts for way too long? Same.

But today, I'm breaking down a major mindset shift I had... all thanks to painting the walls of my new apartment (yes, your girl has an actual address now—who knew?!).

In this episode, I’m sharing the real, messy, imperfect metaphor that turned my content strategy mindset on its head: The First Coat Rule. It’s all about just getting it done and making it better later—because let’s be honest, that draft sitting in your phone isn’t helping anyone.

Here’s what we dive into:

• Why done is better than perfect when it comes to content creation
• How overthinking kills momentum (and how to get it back)
• A little pep talk for my fellow people-pleasers
• Why your content doesn’t need to be a masterpiece to be profitable
• The difference between real feedback and made-up problems

Whether you're a seasoned travel content creator or just getting started as a digital content creator, this episode is your permission slip to take messy action and build momentum. Because your audience doesn’t care about perfect—they care about connection, consistency, and YOU showing up.

🔥 Episode Challenge:
Dig up one of those dusty drafts, give it a once-over, and POST IT. Then go do something fun while your brain panics and realizes the world didn’t end. You got this.

💬 Let's Connect!
DM me your favorite podcast episodes or your favorite travel creators over on Instagram 👉 @travelcontentwriting

Key PointsL content creator, travel creator, digital creator, content strategy, done is better than perfect, content creation tips, creative momentum, Instagram content, imperfect action, travel content creation

Follow Me On:
Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling. https://travelcontentwriting.hbportal.co/public/650f599bb604bf00244c7381/1-Inquiry_form

Website: https://www.travelcontentwriting.com/

Instagram: https://www.instagram.com/travelcontentwriting/