The Tech that’s Transforming Marketing – with Jeff Greenfield of Provalytics
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The Tech that’s Transforming Marketing – with Jeff Greenfield of Provalytics
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It’s been a crazy couple of decades for marketing – especially with all the changes to the internet environment.
We went from the wild west of the late 90’s – to performance based direct response in the first decade of the century – to social media, and then to peak data with cookies connecting every piece of data together.
Then a single iPhone update brought it all crashing down.
Today’s guest, Jeff Greenfield, has been working in the space throughout it all – and now he’s helping companies make the most of a post-cookie world.
And – given everything we discussed – the future looks brighter than ever.
Jeff explained how companies connect the dots today – the reason you need to take a much wider lens than what we learned in the performance era – and how advanced technology is able to help companies take control of their brand spend like never before.
It was an exciting conversation. I learned a ton – and hope you do as well.
Links:
LinkedIn: https://www.linkedin.com/in/jeffgreenfield/
Provalytics: https://provalytics.com/