『The Speakeasy』のカバーアート

The Speakeasy

The Speakeasy

著者： SEG3
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 The Speakeasy is a podcast that takes you behind-the-scenes at your favourite sports, entertainment and gaming brands, giving you a glimpse into the day-to-day of the people running the show. Listen or watch along wherever you get your podcasts to get the inside track on the deals, strategies & innovations that keep you entertained, and create the moments fans never forget. Whether you’re a die-hard fan, part of the industry, or just curious about how the biggest brands in sport, entertainment and gaming do what they do, The Speakeasy is your all-access pass to the stories behind the moments that define pop culture.2025 [SEG3]. The Speakeasy. All Rights Reserved.
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  • Inside Roblox: Growing the World's Largest Gaming Platform - Lisa Willett

    Inside Roblox: Growing the World's Largest Gaming Platform - Lisa Willett
    2025/08/14

    Roblox & Growing the World's Largest Gaming Platform – Lisa Willett

    With over 100 million daily players, Roblox isn’t just a game — it’s where millions of people hang out, create and shape culture every day. From building worlds with friends to joining virtual concerts and sports events, it’s become a playground for imagination and a powerful stage for brands looking to connect with the next generation.

    In this episode, Lisa Willett, Roblox’s Director of Global Partnerships, lifts the lid on how the platform works to integrate global brands — from NFL and Netflix to Lionsgate and Warner Bros. — and why UGC gaming is becoming one of the most important tools in the marketing playbook. Exploring how brands can show up authentically, the strategies driving fandom, and how Roblox is professionalising into a billion-dollar creator economy, as well as:

    • Lisa’s journey to leading partnerships at Roblox
    • How brands get started on Roblox and the role of dev studios
    • The many ways brands can show up: integrations, ads, owned experiences, IP licensing, immersive commerce etc
    • Why the Roblox creator economy is becoming more professional (and more profitable)
    • How the platform is delivering on brand safety, measurement and return on investment
    • Step-by-step advice for brands wanting to win over youth audiences

    🎧 Subscribe to The Speakeasy

    🌐 Visit our website: www.seg3.com

    📩 Join our newsletter for weekly deep dives into culture & technology: https://seg3.beehiiv.com/

    📱 Follow us on LinkedIn: @SEG3

    💬 Got a question or guest idea? Email us at: thespeakeasy@seg3.com

    © 2025 [SEG3 Ltd]. All Rights Reserved.
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    33 分
  • Trailer - The Speakeasy: Inside Roblox

    Trailer - The Speakeasy: Inside Roblox
    2025/08/11

    The Speakeasy is a podcast that takes you behind-the-scenes at your favourite sports, entertainment and gaming brands, giving you a glimpse into the day-to-day of the people running the show.

    Follow now on Apple Podcasts, Spotify, or your favourite podcast app!

    🎧 Subscribe to The Speakeasy

    🌐 Visit our website: www.seg3.com

    📩 Join our newsletter for weekly deep dives into culture & technology: https://seg3.beehiiv.com/

    📱 Follow us on LinkedIn: @SEG3

    💬 Got a question or guest idea? Email us at: thespeakeasy@seg3.com

    © 2025 [SEG3 Ltd]. All Rights Reserved.
    続きを読む 一部表示
    1 分
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