In this episode of the Skin Wellness Pro Show, we dive into the fascinating world of artificial intelligence (AI) and its implications for small and medium-sized businesses, particularly in the holistic skincare and wellness industry.

Our guest, Kevin Burke, brings over 20 years of experience in digital marketing, brand development, and e-commerce. He is currently the managing director of Digital One, where he leads AI-driven initiatives to boost revenue for small and medium-sized businesses.

This episode provides a comprehensive look at how AI can be a game-changer for small and medium-sized businesses in the holistic skincare and wellness industry. Whether you're a tech enthusiast or a skeptic, there's valuable insight into how AI can help you save time, reduce stress, and grow your business.

About Kevin Burke:

Kevin Burke is an innovative AI marketing leader with over 20 years of experience in digital marketing, brand development, and e-commerce. Passionate about leveraging innovation, data, and artificial intelligence, Kevin has a proven track record of driving brand growth and operational efficiency. As the Managing Director of Digital One, he leads AI-driven initiatives that significantly increase revenue for small and medium-sized business clients. Kevin organizes and leads workshops to help SMB owners integrate AI into their business models, empowering them to adopt tech-driven growth strategies.

Kevin spent a decade working with Disney, honing his digital marketing expertise and leading numerous high-profile campaigns. In his previous role as Vice President of Marketing & Digital Strategy at the Institute for Integrative Nutrition, he led the re-platforming of the marketing technology stack, significantly boosting operational efficiency by implementing advanced marketing automation tools and data-driven decision-making processes. Kevin co-founded Eharmony, where he demonstrated his entrepreneurial skills and innovative mindset. He is also an accomplished keynote speaker, sharing his insights and expertise on AI and digital marketing at various industry events.

Throughout his career, Kevin has managed significant marketing budgets, developed cutting-edge strategies, and consistently delivered impressive results, such as growing e-commerce revenue from $20M to $300M in three years at SimpleTire. His dedication to leveraging AI and data has made him a recognized leader in the field, driving growth and market innovation for the brands he works with.

Download the episode or read the companion blog post here: https://skinwellnesspro.com/ai-for-skin-wellness-pros/

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In this insightful episode of The Skin Wellness Pro Show, we welcomed the wonderful Lori Ward, an esthetician, acne specialist, and a graduate of the Certified Nutritional Aesthetics Practitioner® Training Program. Lori shared her personal journey with social media, particularly Instagram, and the impact it has had on her business and self-perception.

Lori opened up about the challenges of maintaining an engaging social media presence, including the pressure to constantly produce content and the psychological toll of equating follower counts with self-worth.

Lori's candid sharing provided a refreshing perspective on navigating the ever-changing landscape of social media for skin wellness professionals.

Listeners are sure to find solace and encouragement in Lori's story, as it underscores the universal struggle with social media's demands and the importance of maintaining balance and authenticity in our digital lives.

Download the episode or read the show notes here: https://skinwellnesspro.com/social-media-realities-skin-wellness-professionals/

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In this episode of the Skin Wellness Pro Show, hosts Rachel Pontillo and Tara Swagger delve into the topic of acne, a common skin concern that can affect individuals of all ages.

Drawing from her personal experience of dealing with acne from a young age, Rachael discusses the emotional and psychological impact of acne, including anxieties, self-consciousness, and bullying.

She also highlights the importance of avoiding insensitive comments and unnecessary product sales when providing skincare treatments.

Tune in for an insightful conversation that resonates with skincare providers and enthusiasts alike.

Download the episode or read the show notes here: https://skinwellnesspro.com/what-conventional-acne-treatments-get-wrong/

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And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!

In this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger discuss the topic of hormone detox, and the detox trend in general. They reflect on how the meaning of detox has evolved over the years and share their personal experiences with various detox methods.

Rachael and Tara explore the different perspectives and approaches to detox and offer insights into their current understanding of the concept.

Tune in to gain a fresh perspective on detox and how it relates to skin wellness.

Download the episode or read the show notes here: https://skinwellnesspro.com/hormone-detox-dos-and-donts/

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And before you go... Be sure to subscribe to our podcast, give us a like or a rating, share this episode, and share with us in the comments what you learned from today's episode!

In this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger discuss holiday promotions for aestheticians, health coaches, and other skin wellness professionals. They share ideas for offering special holiday packages and services, whether in-person or virtual. With their combined experience in the industry, Rachael and Tara provide valuable insights and tips for creating successful holiday promotions in the aesthetic and wellness field.

Tune in to get inspired and start planning your own holiday offers!

Download the episode or read the show notes here: https://skinwellnesspro.com/holiday-promotions-for-your-aesthetics-or-coaching-practice/

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And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!

In this first episode of the second season of The Skin Wellness Pro Show, Rachael and Tara discuss the start of their new school year for the Certified Nutritional Aesthetics Practitioner® Training Program. They reflect on the program's growth over the past four years and share their excitement in welcoming new students. They also highlight the importance of staying busy and productive, especially during challenging times.

Tune in to learn more about the Nutritional Aesthetics Alliance and their dedication to promoting skin wellness.

Download the episode or read the show notes here: https://skinwellnesspro.com/finding-work-life-balance-in-the-skin-wellness-industry/

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And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!

In this episode of the Skin Wellness Pro Show, we celebrate reaching our 10th episode and reflect on the highlights of our first season. Join us as we discuss our plans for season two and the exciting guests we have lined up.

Plus, we want to hear from you! Leave your suggestions for topics and guests in the comments on our blog or YouTube channel. Don't forget to rate, follow, and share to support our podcast. 

Tune in to learn more about our Certified Nutritional Aesthetics Practitioner program and the integrative approach to healthy skin.

Download the episode or read the show notes here: https://skinwellnesspro.com/revitalizing-the-future-of-nutritional-aesthetics/

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In this episode of the Skin Wellness Pro Show, co-hosts Rachael Pontillo and Tara Swagger are joined by special guest Jennifer Fugo, a clinical nutritionist and host of The Healthy Skin Show podcast. Together, they discuss the challenges of chronic skin and gut issues and clients' frustrations when seeking treatment.

Tune in to learn about alternative approaches to skincare and how to plant seeds of knowledge for a healthier skin journey. Don't miss out on this insightful conversation!

Download the episode or read the show notes here: https://skinwellnesspro.com/skin-rash-clients-when-and-how-to-refer-with-jennifer-fugo/

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And before you go... Be sure to subscribe to our podcast, give us a like, share this episode, and share with us in the comments what you learned from today's episode!