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The Sinaloa CEO, an Empire of Dirt

The Sinaloa CEO, an Empire of Dirt

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 In 2009, Forbes Magazine placed Joaquín 'El Chapo' Guzmán on its billionaires list, estimating his worth at a staggering $14 billion. But how does a man with a third-grade education build a global enterprise to rival the world's biggest corporations?

This episode of Criminal Minds, Business Geniuses dissects the man not as a kingpin, but as The Sinaloa CEO. We journey deep into his empire of dirt to uncover the twisted business acumen that powered his rise. Forget simple smuggling; discover the subterranean superhighways—advanced, climate-controlled tunnels that were logistical marvels. Learn his brutal strategy for 'hostile takeovers' that eliminated rivals and consolidated market share. We follow the forensic trail of his ghost fortune and ask the question: what truly separates a brilliant business strategist from a ruthless criminal mastermind?

Tune in to uncover the blueprint for one of history's most terrifyingly successful enterprises.
And for those who stay until the end, a special bonus segment reveals El Chapo's surprising strategy for 'brand management' and the multi-million dollar 'project' that led to his most infamous escape.

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