Let’s be honest—Instagram has been a little stingy with reach lately. If you’ve been showing up, sharing your offer, and hearing crickets, this episode is your permission slip to stop posting more and start posting differently.

I’m taking you behind the scenes of my Post With Purpose birthday sale waitlist strategy—specifically what I tested before the cart opened that helped me fill the waitlist without a discount, bonus, or a million posts. Spoiler: it wasn’t about fancy Reels or algorithm hacks.

Inside this episode, we’ll talk about:

• Why reach + buyer behavior are changing (and what to do about it)
• The “non-promotional” post that got me 22% engagement—and how it led to waitlist signups
• How I layered in personal content strategically to boost sales posts
• Why it’s not always your content—it’s who’s seeing it
• What to post during a long launch window to keep momentum without burning out

If you’re planning a sale, launch, or even just trying to get more leads from IG right now this is the strategy shift you need.

👇 Tag me on Instagram @socially.yours.strategist with your next personal post—I’ll hype you up and help get it seen.

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Stress-Free Summer Content Planning Workshop