The Secret to Profitable Advertising for Coworking Operators
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The Secret to Profitable Advertising for Coworking Operators
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Check us out on YouTube
https://youtube.com/@CoworkingMarketing
Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️
https://coworking.marketing/resources
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Connect with Kevin
Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/
Connect with Taylor
Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/
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Running ads for your coworking space isn’t about throwing budget at a platform and hoping for the best. It’s about knowing where to start, when to expand, and how to spend smarter—so every dollar drives results.
In Episode 8 of 2 Marketers and a Coworking Podcast, we discuss the levers that make ads profitable and the essential elements of a strong coworking ad strategy.
We talk about:
- Why Google search ads are (still) the fastest way to get leads (for now—we see you, AI!)
- The right order for your ad strategy: search, retargeting, prospecting—then everything else
- How much budget you actually need (hint: focus on cost per acquisition, not % of revenue)
- When it’s worth adding Meta, LinkedIn, or Display ads—and when it’s a distraction
- Why retargeting ads give you leverage (and how to do them right)
- The unexpected power of Craigslist and Facebook Marketplace
- Why branding matters when you’re not the cheapest option
Plus:
- Kevin shares the simple rule of thumb for knowing when it’s time to expand
- Taylor asks the “dumb” questions every operator should ask before spending a dime
- We both talk about why ads should sell the feeling of your space—not just square footage
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About 2 Marketers and a Coworking Podcast
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.
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