Sick of chaotic job sites, shrinking profit margins, or not knowing where the money’s going? In this episode, Charlie sits down with Eric Fortenberry, founder of JobTread, to break down how smarter systems, better pricing models, and the right leadership mindset can radically transform your home improvement business.

Learn how Eric took a struggling $5M company to $8M in one year—with a 43% increase in gross profit—by fixing the fundamentals most contractors overlook.

In This Episode:

• (0:00) Intro: Who is Eric Fortenberry?
• (2:10) From Finance to Construction: Eric’s unconventional journey
• (4:50) The $800K mistake hiding in your books
• (8:40) Why margin ≠ markup—and how that’s killing your profit
• (12:00) The three pillars of scalable systems
• (18:30) The real cost of poor project management
• (26:00) Why fixed pricing changed everything
• (33:15) Standardizing chaos: Can you scale with variety?
• (40:20) AI, CRMs & integrating with tools like Go High Level
• (48:30) Hiring smart: When (and how) to build your team
• (54:45) Eric’s top 3 growth levers for contractors

🔗 Links & Resources

• Learn more about JobTread
• Connect with Eric on LinkedIn
• Connect with Charlie on LinkedIn
• Book a free consultation — let’s map out your business’s next move.

Subscribe to The Scale Up Project and leave a review if you’re ready to build a business that runs as smoothly as your job site should.