Send us a text! (Your number stays private)

Think your sales page is ‘good enough’? What if a few small tweaks could double your income—without creating a single new product?" In this episode, I’m sharing one of the biggest game-changers in my digital product business: sales page optimization. With just a few strategic changes to your existing listings, you can increase your conversion rate and double your income, without chasing more traffic or creating new products.

I break down the simple but powerful formula (traffic × conversion rate × price = revenue) and show you exactly why improving your sales pages is the most overlooked and high-impact piece of the puzzle. We’ll dive into the four stages every buyer goes through and how to align your sales pages with each stage. I’m also giving you five actionable sales page tips you can implement today, including how to upgrade your visuals, product previews, descriptions, social proof, and pricing strategy.

01:49 - Clarifying what exactly a conversation rate is (and what counts as a “good” conversation rate!)

07:03 - The four psychological stages that buyers go through before making a purchase

10:26 - Five key elements for sales page optimization

21:04 - How to prioritize sales page optimization if you sell more than one product

Links & Resources:

• Episode 126, Make Your Courses & Memberships Unmissable on Your Website
• Episode 115, 3 Simple Steps for a Sales Funnel That Converts
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode147

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Ever feel like perfectionism is paralyzing your progress? We've all been there, and in this episode, I’m sharing how overcoming perfectionism is the key to finally hitting publish. We’ll dig into the sneaky mindset traps that disguise themselves as productivity but are really just fear in disguise—fear of judgment, failure, and even success.

I’ll introduce you to The Version 1.0 Mindset, a powerful shift that helps you release your first version without obsessing over every tiny detail. If you’re stuck in a loop of overthinking and constant tweaking, this conversation will give you the clarity (and permission!) to move forward and share your brilliance with the world.

01:59 - Two major reasons why you’re not hitting publish on your new product

08:12 - Your secret to overcoming perfectionism: The Version 1.0 Mindset

10:45 - Setting minimum requirements for deciding a product is ready to publish

13:08 - Why embracing The Version 1.0 Mindset is a good business decision

14:19 - Practical steps that will push you towards overcoming perfectionism and get more digital products out into the world

Links & Resources:

• Episode 144, Streamline Your Product Creation Workflow
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode146

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Are you rolling out the red carpet for your new subscribers - or just ghosting them after they grab your freebie? In this episode, I’m pulling back the curtain on one of the most powerful tools in your digital product business: the automated email welcome sequence. If you’ve ever wondered how to turn a casual freebie-grabber into a loyal fan, and eventually a paying customer, this is the strategy you’ve been waiting for.

I walk you through the exact five-email framework I use to build connection, deliver value, and warm up subscribers for future sales…all without sounding like a robot or sleazy salesperson. You’ll learn the purpose behind each email, how to weave in your story and offers authentically, and why starting simple can still get you serious results. Plus, I share how I personally set this up inside my email marketing platform, Kit (without wanting to chuck my laptop out the window).

This isn’t about writing perfect emails or nailing it on your first try. It’s about building a system that works behind the scenes to welcome, nurture, and sell while you focus on creating and serving. Whether you’re brand new to email marketing or finally ready to automate this crucial step, this episode will give you the push, and the plan, you need to get started!

01:50 - Why having an email welcome sequence is so important for your business

06:43 - How and why to automate your email welcome sequence, plus what to include in each email

15:07 - The tech set up behind an effective welcome sequence

19:52 - My best advice for testing your sequence automations - don’t skip this!

Links & Resources:

• Kit - affiliate link
• Liz Wilcox's Welcome Sequence Workshop - affiliate link
• Nicole Kepic's Red Carpet Welcome Sequence - affiliate link
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode145

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Do you have a great idea for a digital product but feel totally overwhelmed when it comes to actually creating it? Or maybe you're like me and love jumping into a project headfirst—only to realize halfway through that you forgot a few key steps (oops!). Either way, this episode is going to save you time, stress, and probably a few headaches.

I’m walking you through the exact checklist I use when creating any kind of digital product, from initial idea to final polish. I’m sharing how I keep everything organized, stay focused, and make sure I’m creating products that are not only helpful, but actually sell. Whether you're building your first product or your fiftieth, this checklist will keep you grounded and on track.

I’ll also share some of the common missteps I see, plus the small tweaks that can make a big difference in your final product. We’ll talk about things like validating your idea before you dive in, making sure your content aligns with what your audience actually needs, and how to avoid burnout mid-project. If you're ready to create with more confidence and less chaos, this conversation is for you!

01:17 - Why the first step in your product creation workflow should be market research (and how to do this!)

03:49 - Important tips for the planning stage of product creation, and must-haves to include in your digital product

07:53 - Advice for designing and making your product, plus my favorite tools to use

10:51 - A non-negotiable in your product creation workflow: quality control!

12:10 - Pricing your product and launch strategy for getting it in front of the right people

17:01 - What to do after launching your product to ensure it continues selling

Links & Resources:

• Web Accessibility Color Contract Checker
• Episode 138, Get More Eyes on Your Products: 13 Strategies That Actually Work to Increase Traffic
• Episode 137, 5 Reasons Your Digital Products Aren’t Selling (And How to Fix Them)
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode144

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

As a digital product creator, I know the heart-racing moment when a customer feedback notification pops up. If it’s positive, great! If it’s negative, well, it might be just enough to send you into an all-day spiral. But guess what? Negative reviews aren’t the business-killer you might think they are! Over the years, I’ve learned that customer reviews aren’t something to fear, but an opportunity for growth.

In this episode, I want to help you rethink everything you know about customer feedback. From mindset shifts that can save your sanity to practical tips for turning criticism into opportunity, I’ll break down the art of handling reviews like a pro. You’ll learn how to protect your mental space, respond strategically, and use feedback as a powerful tool for business growth.

If you’re an online entrepreneur tired of letting customer reviews amp up your anxiety, this episode will be a game-changer. I hope it helps to transform your relationship with feedback, showing that every review - good or bad - is just another stepping stone on your path to success. Get ready to change how you see customer feedback forever!

01:57 - Three mindset shifts that will totally change how you look at customer reviews

06:03 - Practical ways to keep negative feedback from ruining your whole day (or week!)

13:59 - How to respond to feedback effectively, and when you shouldn’t respond at all

19:59 - Tips for turning customer feedback into a great business asset

Links & Resources:

• Episode 137, 5 Reasons Your Digital Products Aren’t Selling (And How to Fix Them)
• Episode 64, TPT Feedback: The Good, the Bad, and the…Constructive?
• Episode 7, Boost Your Sales with Featured Testimonials on TPT
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode143

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Do you ever find yourself buried under an endless to-do list, bouncing from task to task, but never feeling like you're making true progress? If you're an online business owner, you're in familiar company. This common challenge of trying to handle everything all at once can be overwhelming. But recognizing which season your business is currently in can guide you in setting priorities that truly move the needle without veering into burnout.

When your list of business tasks is a mile long, there’s one important thing to remember: you don’t need to do everything at once! In this episode, I’m breaking down the three business seasons and sharing what to prioritize based on the specific season you’re in. You’ll also learn how to recognize when it’s time to shift from one season to the next.

Each business season serves a special purpose. Whether you’re a seasoned entrepreneur or just starting out, recognizing and embracing your current business season allows for targeted growth and sustainable success without falling into the endless hustle trap. Wherever you are in your business, I’d love to hear about your priorities! Send me a message on Instagram @kristendoyle.co and share your current focus.

01:50 - What the three business seasons look like and how to identify which season you’re currently in

07:45 - Specific tasks to prioritize in each of the three business seasons

22:04 - Tell-tale signs that you’re ready to shift into a new season

26:49 - Action steps to take and apply to your business as soon as today

Links & Resources:

• Episode 131, Strategy Over Spaghetti: A Smart Approach to Building Your Audience
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode142

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Have you ever checked your website only to realize something major was broken, and you had no idea how long it had been that way? That happened to me when I discovered my WooCommerce store was stuck in “coming soon” mode for weeks. Yikes! That’s why in this episode, I’m diving into website spring cleaning—because just like our homes, our websites need a deep clean to stay secure, fast, and conversion-friendly.

I’m breaking website spring cleaning into three key areas: security and performance, user experience, and content. You’ll hear why outdated plugins can put your site at risk, how to uncover hidden issues that might be driving customers away, and simple tests that will completely change how you see your site. Trust me, you don’t want to skip this!

If you’re ready to give your website the refresh it deserves, grab my free WordPress Maintenance Checklist to make sure nothing slips through the cracks. Tune in now to learn the quick and easy fixes that will keep your site running smoothly and bringing in sales!

03:04 - Three main benefits to website spring cleaning

04:44 - What to check on your website to ensure security and performance is top notch

07:34 - A user experience audit for you to try

09:29 - Steps for quickly reviewing the content on your site

11:16 - How to implement your website maintenance schedule without overwhelm

Links & Resources:

• Free WordPress Maintenance Checklist
• GTmetrix
• Google Pagespeed Insights
• Episode 134, Stop Leaving Your Website’s Front Door Unlocked - 3 Ways to Protect Your Site From Hackers
• Episode 18, How to Maintain Your WordPress Website
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode141

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

What if I told you that your business could disappear overnight, just because of an algorithm change or a platform shutdown? It’s a scary thought, but for too many online sellers, it’s a real risk. In this episode, we’re talking about why relying solely on social media or third-party platforms is like building your business on rented land - and how you can take back control by making your website the heart of your brand!

I’m breaking down why your website isn’t just a “nice-to-have” but an essential tool for long-term success. We’ll talk about how to use it to grow your audience, nurture leads, and create a sales system that you own. Plus, I’ll share some simple but powerful tweaks that can turn your website into a revenue-generating machine, without requiring hours of extra work.

If you’ve ever felt stuck playing by someone else’s rules in your business, this episode is for you. By the end, you’ll walk away with an action plan to stop relying on rented land and start building a business that’s truly yours. Ready to take back control in your business?

02:06 - The problem with building your entire business on rented property

06:04 - How to create strategic content that attracts your ideal customer

09:15 - Your action plan for converting people from your website to your email list (and what to do once they’re a subscriber)

15:01 - Using your website and email list for retargeting

Links & Resources:

• Episode 73, Don’t Miss Out: You Need an Email Welcome Sequence
• Episode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode140

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything