In this episode, we speak with Adam Robinson, CEO, Retention.com & RB2B , 20m+ in combined ARR and growing at a fast rate, fueled by a strong founder brand! We talked with Adam about how he has built a personal brand as a CEO that benefits the business! In just 2 years he's gone from limited presence to being one of the most heard voices in B2B SaaS leadership with 100k followers on Linkedin. The best part of this, it moves his business and revenue forward!

Here are some of the things we talked about:

- What is the purpose of a CEO/Founder personal brand?

- How did Adam go about it to build up his brand?

- What does it take in terms of resource and time allocation to build and grow a strong personal brand as a CEO?

- What defines Adam's content strategy that gets him this engagement?

- How do you measure the success and ROI of this exercise?

Make sure to tune in to learn how Adam is fueling the growth of his business to a large extent by being a trusted and valuable source of knowledge to his potential customers. Being authentic, credible, and having the courage to stand his ground, and at times dear to be different has worked wonders for him. This episode is for all leaders who are looking to build a strong personal brand that customers, partners, and competitors will trust and look up to.

In this episode, we speak with Anthony Roux, Head of Product Developer Platform at Miro, the AI-powered visual workspace that brings teams together to collaborate and make faster decisions, with over 500M in ARR and millions of users all over the world! We talked with Anthony about what it takes to build a Developer Platform around your core product and how to acquire, enable, and incentivize external development resources to build on top of your product. Here are some of the things we talked about:

- What is the meaning of a Development Platform? Why build one in the first place?

- What are the key components of a successful Development Platform?

- How do you identify your IDP (Ideal Developer Profile)?

- Which metrics shall you use to measure the impact and success of your Development Platform initiative?

Make sure to tune in to learn how Miro is building their ecosystem with a development program that takes care of the onboarding, enablement, and incentives for developers to continuously extend the core product!

In this episode, we chat with Johan van Mil, Co-Founder and managing partner at Peak, a venture firm specializing in seed and pre-seed investments in software companies and marketplaces.

Johan shares insights from his journey as an entrepreneur and investor, diving into what makes Peak’s investment strategy unique. We discuss the approach to evaluating seed investments, including the crucial role of team dynamics, resilience, and investor-founder fit.

These are some questions that are answered in this episode:

• What criteria do investors use to assess the potential of early-stage software companies?
• What are the most common reasons deals fall through during due diligence? How can a company proactively address those potential issues?
• Sometimes deals die right away - What red flags or “deal-breakers” are you seeing more often when evaluating startups now?
• How can companies build a competitive fundraising process that creates urgency and drives better terms from investors?
• What should founders consider when choosing investors to ensure a successful partnership?

Tune in to catch all of Johan’s insights on what it takes to raise capital today for your early stage SaaS.