With so many online entrepreneurs, it's more important than ever that your message is clear and people readily recognize that you hold the key to the solution they need. How can you accomplish this? By niching down. When you niche down, your message becomes uber clear, and you have more opportunity to stand out amidst the sea of online noise.

If you think you can help everyone, you will ultimately help no one. That's a zinger. But it is a harsh reality.

When you talk to everyone, the people you can best help may not recognize that you are speaking to them. Your message should be so clear that it both attracts your ideal client and repels those who are not a good fit.

Niching down means narrowing your scope, but that doesn't mean you are limiting your business. There is no need to fear a decrease in revenue or experience a scarcity mindset.

It means you will become so clear on what you do and who you serve that there is no doubt by anyone who comes across your content or website. When that happens, your best-fit clients will know you are the one to follow and ultimately hire.

How do you approach narrowing your scope and identifying your niche?

The best way to approach niching down and identifying your niche is to think about an hourglass. The top of the hourglass is full, just like your brain is full of ideas and ways you can help many people. But here is where your message is unclear until you have narrowed it down with specificity.

Start small and expand. This philosophy is beneficial if you are multipassionate.

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Free resources

Download the free eBook 10 Strategies to Grow Your Business Without Social Media to learn more ways to market your business.

How to write website copy - Episode 328

What does a business need to succeed - Episode 321

Client retention strategies to increase profitability - Episode 353

The content you need to prove that you are the one to hire - Episode 260

Many entrepreneurs wonder why their revenue is not increasing. They often blame sales and marketing. Why? Because they are not making meaningful connections when investing in marketing and sales strategies. There is a hidden key to increasing profitability: client retention strategies. Enhancing your customer's experiences lays the foundation for improving profitability.

Client experience refers to a customer's comprehensive journey while interacting with a business. It includes every touchpoint, from initial awareness to post-purchase follow-up. Within this broad framework, customer service represents the actions taken to support and nurture clients directly. Excellent service is crucial for client retention, ensuring clients feel valued and connected rather than just a data point in a system.

1. Culture: An organization's client-centric culture is foundational. Leaders must prioritize placing the client's needs at the forefront of business strategies.
2. Service: Exceptional service involves consistent support and genuine interactions that foster trust and satisfaction.
3. Offers: Businesses should ensure their offerings are aligned with client needs, providing meaningful solutions that contribute to a seamless experience.
4. Operations: Streamlining operations focusing on client convenience can improve service delivery. Procedures should be evaluated not only for efficiency but also for their impact on the client journey.
5. Journey: A holistic approach to client experience keeps clients engaged with the brand beyond immediate transactions. A positive journey encourages longevity and advocacy.

Personal branding is integral to the client experience, impacting lead generation and retention. Aligning brand values with client expectations builds trust, fostering deeper relationships. This connection endures beyond the buying process, encouraging referrals and organic growth.

Katrina Scarlett's Website

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Download the free eBook, 5 Crucial Strategies to Start and Grow a Sustainable Business

You might be thinking, if hiring a business coach is crucial to my long-term success, how do I hire the right one? First, research to ensure you hire a business coach that will help solve your most pressing challenges. Second, hire a business coach you can trust and feel confident hiring.

If you're considering hiring a business coach, do your research. People and coaches aren't always what they appear to be—questions to ask to determine if the coach is aligned with your values.

• Is it clear what this coach believes?
• Does this coach have new-age beliefs? You'll learn this from the copy on their website and social posts. Do they use terminology like the universe, manifestation, astrology, heart-centered, etc.? This question is imperative if you are a Christian and want a coach who aligns with your values.
• Does the coach use curse words? They probably aren't a good fit for you if you do not or if that language offends you.
• Is it clear who this coach serves and who their soulmate clients are? Do you fit into the person described in their copy?
• If you are a woman, do you want a business coach for women who will truly understand your challenges of work, family, motherhood, and womanhood? This coach/client relationship is invaluable. Your femininity is crucial to your business success and living authentically and confidently in who God created you to be. Having the support of a female business coach is a blessing because she will understand the challenges of being a female entrepreneur.

• Does this coach have the experience and expertise I need? How long have they been in business? What is their career journey? Are they certified?
• Will this coach understand my business and what I need?
• Can this coach help me with all aspects of my business? If they specialize, then be sure that specialty is where your root problem(s) lies.
• What do testimonials say about this coach? Do they indicate she/he can help me?
• Do this coach's clients have businesses similar to mine?
• Did the coach provide value on the discovery call? Was it proven that she/he is the one to hire?
• Can I trust this coach?
• Do I feel an emotional connection with this coach?

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Download the free eBook, 5 Crucial Strategies to Start and Grow Your Business For Sustainable Success Without Social Media.

Alberta Jordan shared what it's been like working with Robyn Graham as her business coach. In addition, she shared her work as a divorce recovery coach.

Embracing the Journey Towards Healing, Divorce Recovery

The complexities of life often lead to complex and heart-wrenching experiences such as divorce recovery. Embracing this journey is essential for personal growth and healing. Acknowledging the pain, seeking support, and consciously working through these emotions can lead to profound transformations.

Inspiring Transformation

As a divorce recovery and trauma coach, Alberta Jordan focuses on helping individuals who have gone through a divorce and experienced significant loss. Life after a traumatic event, like divorce, often includes a loss of self. Divorce recovery coaching can help people regain their footing with renewed exhilaration and purpose.

The Role of Personal Experience in Professional Coaching

Personal experiences shape coaches’ professional approaches. This is true for divorce recovery and trauma coaches, life coaches, leadership coaches, and business coaches. Often, a coach’s journey plays a significant role in their ability to help others who have experienced traumatic life events.

The Importance of Addressing Root Causes of Divorce

It’s crucial to address trauma’s root causes for genuine healing. Trauma can severely impact one’s ability to make rational decisions, often leading to repeated patterns of toxic relationships and victimhood.

The Power of Attractiveness in Divorce Recovery

An interesting and often overlooked aspect of recovery is the importance of attractiveness — both internal and external. As people begin to feel more powerful and confident, they naturally want to improve their outward appearance.

Read the full show notes and access all links: https://therobyngraham.com/divorce-recovery/

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Learn more about Alberta Jordan.

Register for Alberta's workshop and overcome the heartbreak of divorce.

I recently asked a potential client what would make her say YES to a coaching package. She said knowing there would be an ROI (return on investment) would help her say YES. I figured if she had that question, many others may, too. The ROI of coaching is multifold. There are many facts to evaluate if you are considering hiring a coach. Let's review some of them.

There are a few ways to think about the ROI of coaching. The first is financial.

Let's use the example of paying $5000 for a coaching program.

If your clients pay you $2500 and you get two new clients while working with the coach, you have received a solid ROI on your investment. Essentially, the work you did with the coach paid for itself.

However, the ROI doesn't stop there. You will not only attract two new clients by working with the coach. When working with a coach to identify problem areas in your business, mindset, strategy, offers, pricing, expenses, etc., you open the door for more opportunities. The best part is that you have someone to hold you accountable for implementing the recommendations and strategies you came up with together.

The ROI of coaching is not one-time only.

As you implement new strategies, adopt a better mindset, and make changes within your business, you create a lifetime of earning potential. You will attract not only one or two new clients but many more for years to come.

For example, if you work with a coach and implement suggested strategies and you get 100 new clients, you have now made $250,000—you have an ROI of 50 times your investment.

In addition, if you improve your mindset and simplify your business model, you will save time, energy, and money and have a better quality of life.

Together, you create a lifetime of limitless earning potential.

If you are tired of feeling overwhelmed, second-guessing yourself, feeling frustrated, and not seeing the results you want, consider hiring a coach. If you are interested in my business growth strategy and coaching programs, schedule a call with me. Here is the link to my calendar.

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A famous phrase often heard is "Your words matter." Whether you realize it or not, your words and thoughts profoundly impact your life. Your words and thoughts shape your life experiences and even your physical health. So, this revolutionary concept is that humans can alter their brain's physical structure by changing negative thought patterns and eliminating trauma. This transformation to heal the mind and heal the body is not a solitary act but a cooperative effort with Christ and the Holy Spirit.

Scripture states that humans are created in Christ's image and embody both a soul and a spirit. The body is viewed as an exterior part, where true healing starts from within, specifically through the soul and spirit, by fostering a relationship with God. This is a belief that traditional science is finally catching up and proving these scriptural assertions.

Changing the way you perceive yourself is crucial. Identity in Christ becomes a cornerstone in this transformative journey as you focus on healing the mind and the body. One's beliefs empower thoughts and influence emotions and actions, ultimately defining outcomes. Here are some practical methods to reverse negative thought patterns, enhance your mental and physical health, and wear the armor of God in your daily life.

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Website for Connie Strasheim

Connie's Book, Guard The Mind, Mend the Body

There's a constant buzz about launching programs, courses, businesses, or books in the contemporary business world. However, beyond these traditional milestones lies a deeper, more personal launch that can drive growth, healing, and myriad opportunities in business. Learn more about how to become an author and how writing a book is not just about publishing words; it's about launching oneself into new dimensions of personal and spiritual fulfillment.

Writing a book can be a divine process where personal faith and professional aspirations intertwine. It's a journey marked by transformative experiences and profound insights. The act of writing, particularly a memoir, often serves as a therapeutic process, guiding individuals through phases of hurt, healing, and ultimately helping others.

For many, faith plays a crucial role in navigating the complexities of life. The journey of writing a book often begins with a divine nudge—a call to transcribe one's experiences, lessons, and wisdom onto the page. This process can be particularly significant during periods of difficulty, such as a wilderness season, where faith is tested and personal hardships are prevalent. On the journey of how to become an author, individuals often discover a path to healing and greater understanding through their writing.

Writing about personal experiences, even those fraught with hardship can open doors to incredible opportunities. Whether overcoming health issues, family crises, or other significant life challenges, documenting these experiences can ultimately empower others. Personal stories of resilience and faith are therapeutic for the writer and serve as powerful testimonies to assist and inspire others facing similar obstacles.

The essence of writing a book often goes beyond mere publishing. It's about launching the author into new realms of opportunity. A compelling example is presented through stories where book authors, grounded in faith and personal transformation, have seen their writings open significant doors. Whether connecting with influential organizations or sparking new career developments, the act of writing can catalyze unexpected and extraordinary outcomes.

About Sherry Ward

Founder and CEO of Square Tree, Sherry Ward is a seasoned publisher with over ten years in publishing. Her authors have been featured on numerous media outlets including CNN, Fox News, the Dr. Drew Show, and the OC Register. Square Tree has helped give authors a voice, from local state task force conferences to the United Nations.

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Free eBook - 5 Crucial Strategies to Start and Grow a Sustainable Business

As a business coach for women, I often hear people say they do not want to be on social media. The world has told them that social media is the key to success. They are frustrated with social media because it isn't generating the desired results—attracting the right people who want to pay for their services. Every time, I assure them that it is possible to achieve business success without social media.

As a business coach for women, I frequently hear women say that they hate social media. But they've been convinced that they can't create success without social media.

Some of the reasons why women want to avoid social media include - it is:

• Time-consuming.
• Expensive and cuts into the bottom line.
• A trigger for doubt.
• An imposter syndrome instigator.
• Pay-to-play and it feels impossible to reach soulmate clients.
• Tiring, and they want a simplified, more powerful, and effective way to show up online and attract clients.
• A distraction - the dreaded scroll!

You get it if you have felt any of the emotions listed above. Social media can drag you down. And let's be honest. It can impact your work-life balance. When you feel overwhelmed by aspects of your business, like social media, you will be more irritable in your personal life, especially as a mom.

This is why, as a business for women, I focus heavily on growing your business without social media.

This may sound crazy, but I believe it is. As a business coach for women who want to create success without social media, I've seen it happen multiple times. But for those who want to be on social media but want to avoid the distraction and limit time spent on it, know that is possible, too.

Maybe you want to be on social media sometimes. It isn't all bad, after all.

You want your brand and business to have a presence on social media, but you don't want to waste time creating content for it because you know there are better platforms where you can invest time and energy—platforms where you are more likely to be seen, heard, and discovered by your soulmate clients.

Try these strategies.

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Register for the Online Visibility Workshop.

To learn more about growing your business, download the free eBook, 5 Crucial Strategies to Start and Grow a Business for Sustainable Success.