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  • The New 4Ps of Marketing: Product

    The New 4Ps of Marketing: Product
    2024/10/22
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to the next New 4 Ps with 'Product.' In today's marketplace, product covers every touchpoint that a customer has--not just the features and benefits of the item or service being purchased. So let's talk about the entire experience! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 分
  • The New 4Ps of Marketing: People

    The New 4Ps of Marketing: People
    2024/10/16
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this first episode of a four part series, we kick off the New 4 Ps with 'People' as a foundational element. Organizations can differentiate themselves through their culture and the intentional hiring of individuals who embody their brand values. Employees form our brand and dramatically impact customer perceptions. Shouldn't People be one of the Ps? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 分
  • How Quickly Will This Replace Product-Market Fit?

    How Quickly Will This Replace Product-Market Fit?
    2024/10/09
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong brand promise can differentiate businesses in a competitive market. If product-market fit was easy for service businesses to shrug off, promise-market fit can't be ignored! What is the right promise for your customers to hear from you--one that your competition can't deliver on? All that and more in today's episode! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 分
  • When Do We Give Them The Keys?

    When Do We Give Them The Keys?
    2024/10/01
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to find the right number of options because the human brain is also easily overwhelmed with too many choices. So how do we strike the right balance between letting customers make their own selections and not overloading their brains? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 分
  • Improve Your Marketing Today with Behavioral Science | Nancy Harhut

    Improve Your Marketing Today with Behavioral Science | Nancy Harhut
    2024/09/24
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importance of language and framing. Behavioral science can be applied to new customer generation and client retention strategies. And of course, the conversation touches on the role of AI in marketing, and the need for marketers to rethink their approaches to customer engagement and decision-making. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 分
  • Is Your Unique Experience Actually a Trend?

    Is Your Unique Experience Actually a Trend?
    2024/09/18
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to customers, use research resources, and engage with other marketing leaders to gain insights into broader trends. As we evaluate our own experiences, how do we keep an open mind that we may not be evolving at the same pace as our ideal customers? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 分
  • Is It a Moat or Just Table Stakes?

    Is It a Moat or Just Table Stakes?
    2024/09/11
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversation explores the challenges of innovation and go-to-market strategy in marketing. It's important to identify what truly sets a business apart and how to build a moat to protect that differentiation. Are we simply putting up table stakes or are we upping the ante in terms of service, technology, and customer experience? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分
  • Do Customer Relationship Managers (CRMs) Manage Relationship?

    Do Customer Relationship Managers (CRMs) Manage Relationship?
    2024/09/03
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactions is crucial in managing relationships. Sure, CRM tools can be an effective way to automatically remind ourselves to manage relationships at scale, but, ultimately, it is the power of human-to-human connection that wins. How do we use technology to enhance and augment human connections? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 分