Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss

• The urgent need for AI literacy among experts and leaders
• Navigating AI's productivity benefits vs credibility risks
• Ethical concerns like bias, privacy, and intellectual property
• Extending thought leadership to broader AI business applications

Tune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore.

👉 Find The AI-Powered Business Leader here at AIPowered.biz

Key Insights:

- AI presents an urgent priority that businesses and thought leaders must address

- AI increases productivity but could compromise credibility if misused

- Thought leaders need "AI literacy" to responsibly understand and apply the technology

- AI has profound implications across business processes, privacy, IP, society

Strategies:

- Continuously evaluate and adopt new AI capabilities as the space rapidly evolves

- Establish ethical AI usage policies, including vetting training data sources

- Run AI models locally to avoid feeding private client data into cloud services

- Use AI as a supportive tool, not to fully automate authorship

Quotes:

"AI is coming for us first. So, this is kind of like the total reversal of technology in the past where we've usually been kind of inoculated against it." - Alistair McBride (9:31)

"We need to be literate; we need to be AI literate. We need to understand how these systems work." - Alastair McDermott (16:49)

"We need to figure out how this is going to impact us because this is going to change businesses. It's going to change society. It's going to change industries." - Alastair McDermott (17:53)

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.

In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.

You'll learn:

• The #1 tactic mentioned by a staggering 90+ guests to accelerate authority building
• Why specializing and niching down is critical (highlighted by 65+ experts)
• How to truly understand your ideal client's needs, fears and desires
• The key to providing genuine value that builds trust
• Specific content creation and distribution strategies that work

Key Insights:

• Creating content consistently is crucial for building authority over time
• Specializing and niching down allows you to become the recognized expert
• Understanding your ideal client's problems, language, and desired outcomes is essential
• Providing genuine value builds trust and attracts your ideal audience
• Having a strong point of view and clear positioning is important

Strategies:

• Repurpose content across multiple platforms like podcasts, videos, and blogs
• Use storytelling techniques to engage your audience
• Invest in quality audio and video equipment to appear more professional
• Raise your prices - you're likely undercharging for the value you provide

Don't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow.

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen.

Host Alastair McDermott tackles a listener question from Mark, a financial consultant seeking practical advice on building authority and a strong personal brand to attract high-net-worth individuals. In his response, Alastair discusses the art of positioning, sharing invaluable strategies that will help you stand out in the "sea of sameness".

Here's a glimpse of what you'll learn:

• The crucial first step to crafting a compelling positioning statement
• How to leverage conversations with ideal clients to understand their language and pain points
• Creating a content strategy aligned with your positioning for maximum impact
• Repurposing content across multiple platforms to amplify your reach
• Implementing your positioning across all marketing channels for consistent branding

Don't miss this opportunity to gain actionable insights from one of the leading experts in the field. Tune in now and unlock the secrets to establishing yourself as the recognized authority in your niche.

0:11 Establishing Authority in a Crowded Field

2:03 Analyzing Your Positioning

3:21 Conversations with Ideal Clients

6:04 Creating Content to Build Authority

8:26 Repurposing Content for Maximum Impact

10:15 Implementing Positioning in Marketing Platforms

13:38 Revisiting Positioning and Content Strategy

14:33 Embracing the Content Creation Learning Curve

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform.

Instead of narrowly targeting his client's niche, Cyan intentionally made videos for a much broader, "wrong" audience. Incredibly, this unlocked 100% more revenue in just 30 days time! Cyan and Alastair unpack this strategy, and also discuss insider tips such as:

• Why creating content for tangentially related audiences can pay massive dividends
• How to ethically use "clickbait" titles and thumbnails to skyrocket views
• Video production tricks to maximize watch time and engagement, and
• An AI arbitrage opportunity to quickly scale your content to new languages

Don't miss this fascinating discussion on contrarian YouTube tactics that could transform your channel's performance. Tune in now!

Insights:

• Targeting a broader, "wrong" audience can unlock much higher views and revenue than narrowly focusing on your core audience
• Using compelling, "clickbait" style titles and thumbnails is ethical and effective as long as you deliver on the promise made
• Having strong intros that hook the viewer, convey your authority, and create stakes is critical for maximizing watch time
• Extensive research and a high “value-to-words ratio” is key for viral educational videos
• AI translation offers an arbitrage opportunity to quickly launch successful foreign language channels

Strategies:

• Look at the topics/videos that your competitors are getting disproportionately high views on—these indicate what your audience is interested in
• Pin a comment on older, successful videos linking to an updated, enhanced version rather than replacing the original
• Being an expert on a topic isn't enough; you should also use a tool like ChatGPT to identify all the key points to cover for any given topic
• Steps to create a high-performing video:
• Identify the topics your target audience is interested in
• Come up with a compelling, clickable title and thumbnail first before creating the video
• In your introduction, confirm to your audience that you will give them what they came for, and leverage your authority to reassure them you’re the right person to listen to
• Deliver on the promise made in the title/thumbnail with high-value, concise content
• Research thoroughly to cover all relevant angles without fluff or rambling
• Include clear structure and transitions to improve retention

Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?

In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.

In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.

Juma, a recognized authority in video creation, reveals why your on-camera presence and production quality directly impact how you're perceived by your audience – and how to leverage these elements to your advantage.

Throughout this insightful conversation, you'll discover:

• The secret to crafting a consistent, credible on-camera persona that resonates with your ideal clients
• Practical tips for optimizing your lighting, sound, and backdrop to elevate your production quality on a budget
• Frameworks for developing a content strategy that keeps your audience engaged and positions you as the go-to expert in your niche
• Techniques for repurposing and recycling your video content to maximize its reach and impact

Whether you're a seasoned pro or a video newbie, this episode is a must-listen for any expert seeking to harness the power of video to amplify their authority, attract high-value clients, and future-proof their business in the age of AI-generated content.

Tune in now and unlock the secrets to becoming a video content powerhouse!

Find all the shownotes at rec.nz/170

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.

Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:

• The power of "parasocial relationships" and how they can lead to pre-approved sales conversations
• Strategies for embracing imperfection and consistency in content creation
• Lessons learned from Luca's experiments with live interviews and surveys
• Insights into leveraging authentic personality for more meaningful business opportunities

Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:

• Embracing imperfection and prioritizing consistency over production value can lead to more sustainable content creation.
• Podcasting allows listeners to get to know the host's personality, resulting in a "parasocial relationship" that can facilitate easier sales conversations.
• Experimenting with different content formats and outreach strategies is essential to find the approach that resonates with one's personality and audience.
• Surveys can be an effective outreach tool for gathering data and elevating authority in a specific domain.

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?

In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.

Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.

He discusses:

• Leveraging podcast conversations to scope out a book's structure and themes
• Exploring the tension between AI tools and authentic thought leadership
• Testing ideas and hypotheses through expert interviews
• Developing a useful, practical resource for readers

Don't miss this rare glimpse into the making of a thought-provoking book.

Key Insights:

• Repurposing podcast content into a book can be an effective strategy
• Having conversations with experts helps scope out a book's themes and structure
• Creating useful, practical content is essential for building authority
• Podcasting allows synthesizing diverse perspectives on an emerging topic like AI
• High-quality content like books and podcasts will help build sustained authority

Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.

"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com