Former NFL running back Kenyon Rasheed and his partners at EDGE3.ai are creating a product that may revolutionize college football programs nationwide. It compares the performance of high school players to their counterparts in college, using predictive analytics to project how well they’ll perform in college football programs. It also helps high school players identify at which colleges they’re most likely to get an offer. They’re using IBM technology to help ingest reams of unstructured data, govern disclosure of that information and create natural language interfaces for players to query the data.

Everywhere you turn, there’s another headline about Artificial Intelligence. But how do companies make money with AI? In the ROI Rules of AI, we’ll explore how companies of all sizes are using AI to remake their operations, increasing their return on investment and that of their customers.