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The Quarter

The Quarter

著者: Matthew Gira
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The stories of how bootstrapped businesses go from $0 to $250k in annual revenueTM 2025 Station マネジメント・リーダーシップ リーダーシップ 経済学
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  • Sleeping in Boats Led to This $300k Studio
    2025/06/03

    Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
    Silkscreen Marketing: https://silkscreenmarketing.com
    Full Deep Dive: https://www.joinstation.co/blog/silkscreenmarketing
    Photo Credit: https://www.hollandsentinel.com/story/news/2011/12/25/mygreatlakeonline-allows-fans-to-show/45298490007/

    When I started my entrepreneurial journey, Kylen Blom was one of the founders I immediately looked up to. He had legendary stories like sleeping in boats to sell his t-shirts, and he was already running his business full-time right after college while I was just getting started.

    That felt like the dream.

    Today, Kylen is a good friend and someone I still admire. He's the founder of Silkscreen Marketing, an art-focused production studio in Holland, MI. He's built an incredible studio that takes swag items that usually come out generic and boring and makes them genuinely creative and memorable.

    In this deep dive, we'll explore how a college pitch competition led to sleeping in boats around the Great Lakes, how a small local team competes with giant competitors, and how Kylen and his team think about growth in a different way than most.

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    20 分
  • NASA Writer to $1M Founder
    2025/05/20

    Download the free Bootstrapped Report: https://www.joinstation.co/bootstrapped
    Read the full deep dive: www.joinstation.co/blog/brandibernoskie
    Learn more about Brandi: https://brandibernoskie.com

    Brandi Bernoskie didn’t set out to build a million-dollar business. In 2011, she was writing content for NASA and running a small blog on the side, mostly for herself.

    As she taught herself to code websites and friends started asking for help, a small side project grew into something more.

    A couple of key mindset shifts turned that side hustle into what is now a $1M website agency, Alchemy & Aim.

    In this deep dive, we’ll explore the mindset shifts Brandi made to go from side hustler to $1 million business owner, how her focus on service helped her stand out, and why her approach directly challenges one of the other founders I’ve featured here on The Quarter.

    And after studying dozens of bootstrapped businesses in The Bootstrapped Report, Brandi’s story stands out as one of the clearest examples of how to grow a healthy, sustainable company.

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    16 分
  • They Made $1 Million Going Against Google
    2025/05/06

    Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
    Plausible Analytics: https://plausible.io
    Plausible's Live Public Stats: https://plausible.io/plausible.io
    Full Deep Dive: www.joinstation.co/blog/plausible

    In 2018, when Uku Täht was asked to set up Google Analytics for his company, he asked a key question: "Can we just use something other than Google Analytics?"

    At the time, the answer was no. But fast forward to today, and there's a good chance you might use a company called Plausible Analytics, which now makes over $1 million in annual revenue by being everything Google Analytics isn't.

    Plausible is simple to use, doesn't track individual users, and isn't free…

    You might think charging for something Google gives away for "free" is business suicide, especially for a bootstrapped two-person team. But Plausible's story shows that sometimes being the paid underdog with a clear "we're not Google" positioning is exactly what people want.

    Now, how Plausible has grown this has been a little unique compared to the dozens of bootstrapped companies I’ve studied in The Bootstrapped Report because it’s maybe the most straight forward growth strategy I’ve seen.

    With online privacy being a key concern for many right now, let's dive into how Plausible Analytics has bootstrapped their way to over $1 million in annual revenue by being the privacy-focused alternative to Google Analytics.

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    16 分

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