The Push

著者： Jack Ferguson
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  • Navigating the marketing political landscape is far from easy. When you’re selling your strategy, you’re often met with pushback, personal agendas, and red tape. But you're not alone!

    On this podcast, we host senior marketers, like you, who share stories, analogies, and mental models that help you explain tricky concepts to non-marketers, get client buy-in, and keep your own team on board.

    Whether you’re in-house, agency-side, or a consultant, The Push equips senior marketers with the tools to speak up, lead with confidence, and persuade others of their strategy’s effectiveness.

    No empty buzzwords, no generic advice, no listicles, you've had enough of all that.
    Instead, we have down to earth, honest, fun conversations that will empower you to excel at the most frustrating aspect of the marketing profession (stakeholder management).

    Ready to step up your stakeholder management game? Subscribe and Tune In!
    © 2025 The Push
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あらすじ・解説

Navigating the marketing political landscape is far from easy. When you’re selling your strategy, you’re often met with pushback, personal agendas, and red tape. But you're not alone!

On this podcast, we host senior marketers, like you, who share stories, analogies, and mental models that help you explain tricky concepts to non-marketers, get client buy-in, and keep your own team on board.

Whether you’re in-house, agency-side, or a consultant, The Push equips senior marketers with the tools to speak up, lead with confidence, and persuade others of their strategy’s effectiveness.

No empty buzzwords, no generic advice, no listicles, you've had enough of all that.
Instead, we have down to earth, honest, fun conversations that will empower you to excel at the most frustrating aspect of the marketing profession (stakeholder management).

Ready to step up your stakeholder management game? Subscribe and Tune In!
© 2025 The Push
マーケティング 就職活動 経済学
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エピソード
  • S3 E24: Breakup Advice for Marketers; When to Leave Your Employer

    S3 E24: Breakup Advice for Marketers; When to Leave Your Employer
    2025/02/04

    In this episode, we are talking about employer/employee break ups (or client/contractor break ups).

    The key question we are looking is: When should a marketer leave an employer or client?

    Specifically, we discuss:

    - The importance of leaving a job at the right time

    - Personal stories of staying in the wrong job for too long

    - Signs that it’s time to leave

    - Tribalism in the workplace

    - The importance of leadership in shaping company culture and how it affects you

    - The catch 22 of keeping professional distance from clients/employers vs caring enough to do a great job as a marketer

    And

    - Why it's useful to think about culture as the personality of leadership

    This episode was co-hosted by:

    - Brand Strategist Jack Ferguson

    and

    - Product Marketing Specialist Alex Urquhart

    Find Jack on LinkedIn here

    Find Alex on LinkedIn here

    Follow The Push on YouTube here

    Follow The Push on LinkedIn here

    Follow The Push on TikTok here

    Follow The Push on Instagram here

    Visit The Push website here

    Visit Jack’s personal website here

    Visit Alex’s website here
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    30 分
  • S3 E23: Pricing Debate: How high is too high?

    S3 E23: Pricing Debate: How high is too high?
    2025/01/28

    In this episode, hosts Jack and Alex engage in a lively debate on pricing strategies.

    Jack argues passionately for pricing products and services as high as possible to maximize profits, while Alex presents a counterargument, drawing on real-world examples that highlight the importance of finding the right price point based on market dynamics and customer value.

    Jack shares stories of times when he has witnessed companies price too low.

    Alex shares stories of times when companies have priced too high.

    The discussion covers a range of topics including;

    - The relationship between pricing and sustainable growth

    - Why some customers pay more and why it matters

    - Stories of customers gamifying pricing models leading to company issues

    - The impact pricing has on customer experiences (with stories)

    - The warning signs you’re pricing yourself out of the market

    - The impact of high pricing on customer expectations

    - How complicated pricing could be costing you business

    This episode is perfect for senior marketers who contribute strategy to their conversations with clients or their internal team.

    Tune in to hear Jack and Alex's spirited debate and decide for yourself who makes the stronger case.

    This episode is co-hosted by:

    - Brand Strategist Jack Ferguson

    and

    -Product Marketing Specialist Alex Urquhart

    Find Jack on LinkedIn here

    Find Alex on LinkedIn here

    Follow The Push on YouTube here

    Follow The Push on LinkedIn here

    Follow The Push on TikTok here

    Follow The Push on Instagram here

    Visit The Push website here

    Visit Jack’s personal website here

    Visit Alex’s website here
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    28 分
  • S3 E22: Lessons from 22 Podcast Episodes; Building Parasocial Relationships, Crafting Stories, and Repurposing Content Effectively

    S3 E22: Lessons from 22 Podcast Episodes; Building Parasocial Relationships, Crafting Stories, and Repurposing Content Effectively
    2024/12/31

    In this special episode of the podcast, we're taking a step back to reflect on our journey over the past 22 episodes of the podcast.

    What started as an experiment has evolved into a valuable learning experience.

    We talk about the lessons we've learned from Season 3 of The Push podcast.

    Lessons include:

    - Understanding the power of parasocial relationships

    - The contrast between the storytelling style of Seinfeld and Game of Thrones - and how that can transform the success of your business’s content production.

    - The complexities of transitioning from an audio-only podcast to a video one.

    - The Lord of the Rings insight that demonstrates how to balance complex narratives with a digestible output

    - Techniques for crafting relatable and digestible content that resonates with the audience.

    And

    - The emotional benefits and personal journey of podcasting.

    This episode is co-hosted by:

    - Brand Strategist Jack Ferguson

    and

    - Product Marketing Specialist Alex Urquhart

    Find Jack on LinkedIn here

    Find Alex on LinkedIn here

    Follow The Push on YouTube here

    Follow The Push on LinkedIn here

    Follow The Push on TikTok here

    Follow The Push on Instagram here

    Visit The Push website here

    Visit Jack’s personal website here

    Visit Alex’s website here
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    36 分
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