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The Psychology of Persuasion | Expert Christopher
- 2025/01/14
- 再生時間： 1分未満
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Master the Art of Persuasion With Expert Christopher Phelps, Us Ceo of Cialdini Institute Christopher Phelps and Darren Smith dive deep into the psychology of persuasion. Explore the powerful principles that can help anyone improve their persuasion skills. From understanding Robert Cialdini's six principles to actionable insights on how to apply persuasion in sales and business, this conversation is a must-watch for anyone looking to influence effectively and ethically. Click the image above to watch the video on YouTube You Can Read the Full Transcript Below: Darren A Smith: Welcome to the World Stickies Learning. I'm Darren Smith, and I'm here with Chris Phelps. Chris, how are you doing? Christopher Phelps: Very good, Darren. How you doing? Darren A Smith: Hey, I'm good. You've just managed to solve a problem for me where I've got a stream of light from my light and, and Chris was saying, we'll put a post-it note sort of here, and you've just cracked it. It's been a problem for two years. We're off to a great start. Darren A Smith: So in this podcast we are talking about persuasion, influence, those types of soft skills. I'd like to start with a question, which is why should we and the people listening and watching listen to you when we talk about persuasion? Christopher Phelps: Yeah, that's a great question. Um, so just to give you a little bit of my background, uh, I was very fortunate, uh, and unfortunate at the same time. So I'm a dentist, uh, by trade. Uh, grew multiple dental practices in Charlotte, North Carolina, where I live on the East coast. And, um, had made this bold move of selling two of my best offices, uh, to free up my partners to be happier elsewhere, as I like to say, and took over my two struggling practices, the worst ones, so I could get back to being me, right? Get back to doing it my way. And I felt like if, if, if I could put my, all my efforts into those two baskets, so to speak, that I could do more with those two offices than what I was being held back with, with the four, right? Darren A Smith: Okay. Christopher Phelps: And so when I did that and I made that move, I then realised maybe that wasn't so smart, because now you're stuck with not the ones that were making money, the ones that are costing you money. , uh, one of which was a brand new dental practice that was costing me 70,000 a month, us in expenses, but only taking in 35,000 a month in revenue. So you don't have to be a math expert to realise that's not a good check to write each month, right? So, but what it was was a powerful motivator for me to stop, uh, procrastinating on the problems of these practices or ignoring them, right? And, and deal with them. The problem was I just didn't know what the root cause of the problems were. Okay. And so your brain is funny in that sense. That's why it procrastinates, that's why it ignores the problems, because if it doesn't understand the root cause or doesn't feel like you have the capability to solve the problem, that's what it does to quote unquote protect you. Christopher Phelps: Right? Well, at this point, knew I had to do something and dig into it. And I was fortunate that a friend of mine invited me to a business seminar, and the keynote speaker was the, the godfather of influence himself, Dr. Robert c Cini. And, you know, Cini is a professor of emus, of Mark, uh, psychology and marketing at Arizona State University. Uh, he wrote the book, influence of Psychology of Persuasion over 40 years ago, and that's what he's built his name and research around is this whole idea. And after he, he gone on stage and talked about those six principles. There was one of them in particular that was like my aha moment that I was like, yeah, that principle right there, that one is the root cause of all of my problems in my practices. Okay? So I knew he was, was in, he was an authority, right? Christopher Phelps: This guy had the answer. So I sought him out and, uh,
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