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The Power of Storytelling in Solar Marketing

The Power of Storytelling in Solar Marketing

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Aaron Nichols didn’t take the usual path into solar—unless running into circus performers in Ecuador is more common than we think. In this episode, he breaks down why good marketing isn’t about quick wins, but about storytelling, community, and staying human. If you're still treating LinkedIn like a digital resume, Aaron's take might just change how you show up.

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