What if the key to getting noticed by the media wasn’t just about having great visuals, but about telling the right story? In this episode, I sit down with PR expert (and former photographer!) Nicola Rowley to dive into how photographers and business owners can use storytelling to land features, build credibility, and get seen in all the right places.

We discuss the essential elements that make an image media-friendly, why some branding photos never make the cut, and how photographers can position themselves (and their clients) for press success. Plus, Nicola shares her own unexpected career journey—from journalism to PR to photography and back again—offering insights you won’t want to miss.

If you’ve ever wondered why some brands seem to be everywhere while others struggle for visibility, this episode is for you. Tune in now and start thinking about your PR strategy in a whole new way!

Where to find Nicola

Instagram - https://www.instagram.com/nicolajrowleypr/

Her book - https://amzn.to/3FB0Q3H

Her podcast - https://thepowerofstorytelling.podbean.com/

Timestamps

00:00 – Introduction and meeting Nicola
08:00 – Nicola’s Journey from Journalism to PR
09:50 – How Photography Led to PR
16:00 – The Role of Storytelling in PR
19:30 – What Makes an Image Media-Friendly?
23:45 – Why Light and Bright Images Work Best
26:40 – Encouraging Clients to Celebrate Their PR
30:10 – The Power of Personal Stories in PR
33:30 – Overcoming Visibility Fears
35:40 – Why Photographers Need PR Too
37:00 – How to Get Started with PR