『The Persona and Journey Map Podcast』のカバーアート

The Persona and Journey Map Podcast

The Persona and Journey Map Podcast

著者： Andrew Schall
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 Learn about the latest strategies related to designing effective user artifacts from the author of The Persona and Journey Map Playbook.Andrew Schall
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  • When Personas Fail

    When Personas Fail
    2025/06/30

    Today, we're diving into a crucial topic from the book, "The Persona and Journey Map Playbook": why so many personas, despite all the effort put into them, often fail to have a lasting impact on an organization. It's a common problem, and the root causes often lie in the very practices we use to create them. We're going to explore how to diagnose these "sick" personas that can actually hurt an organization's overall health.

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    6 分

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