On this episode of the Path Building Podcast, Kandise and Kristen delve into the crucial aspects of property marketing to minimize vacancy and maximize ROI. They discuss setting realistic expectations with property owners, the importance of professional photography, and crafting compelling marketing descriptions. The episode also covers handling owner objections over rental rates, and how to use statistics and effective communication to navigate the challenging market landscape. Learn why vacancy is the #1 ROI killer and how the right marketing strategies can attract top-tier residents and create raving fans of your business.

Hot takes, real talk, and tactical advice—this episode dives deep into one of the most overlooked but critical parts of property management: the Make Ready process.

Kristen and Kandise break down everything from owner expectations and vendor coordination to internal standards, team alignment, and why collecting funds upfront isn’t just smart—it’s essential. If you’ve ever battled confusion around who's responsible for what, or struggled to get a property rent-ready without chaos, this one’s for you.

Expect:

• 💸 Why you are not a bank (and what to do instead)

• 🛠️ How to build better Make Ready processes

• 🧠 The mindset shift every BDM and ops team needs

• 👟 Real examples, real solutions—and a few laughs

If you’re growing a property management company and want to scale without the mess, this is the episode that’ll make your next Make Ready a breeze.

In the premiere episode of the Path Building Podcast, Kristen and Kandise dive into the first phase of the client lifecycle - sales. They explore how defining your ideal client, tracking key sales metrics, and understanding conversion rates can help businesses scale efficiently. Learn why saying "yes" to every client can be a mistake, how micro-conversions shape success, and why alignment between sales and operations is crucial for sustainable growth. Plus, discover how to prevent process breakdowns as your business expands. Tune in and start building a sales strategy that actually works!