https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics.

You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time.

On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise.

Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned.

🧠 In This Episode
• Centerfield’s model: owning acquisition end-to-end and publishing across ~10 brands, from business.com to security.org.
• Personalization > “cool” interactives: give users simple, relevant tools (even a basic calculator).
• “User first” beats dwell-time hacks—ship what helps people decide, not what inflates metrics.
• The refresh playbook: nothing older than a year; ISP pages reviewed ~biweekly; plan around seasonality (e.g., moving May–Sep).
• Verticalized writers + editors and a non-negotiable “gold standard” (third-party + firsthand expertise, real photos).
• How to prioritize: fortify winners before chasing breadth; align SEO (traffic/rank) with content’s profit focus.
• PR that lands: lead with surprising data and media-worthy angles; why links > referral traffic from research.
• AI in the workflow: frequent LLM upgrades, but keep human touchpoints for judgment, reviews, and accuracy.

This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last.

📢 Subscribe for more expert insights on content marketing and SEO!
💬 Comment below: What's your biggest challenge with content personalization or AI in your workflow?

🔗 Websites & Brands:

• Centerfield Official Site
• Ryan on LinkedIn

🧪 Notable Studies/Articles Referenced:

• DEI Pronoun Study – A viral study Ryan produced that got national media coverage (including a comment from Elon Musk).
• Marketing Interns Study on Job Market – Innovative research using interns to analyze the job market.
• LLM Comparison Article on Business.com – Compared outputs from various AI models for quality.

Sponsored by Moving Traffic Media

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https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.

Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth.

Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.

📊 In This Episode:
• Why most marketers only tap into a fraction of GA4’s potential
• The high cost of bad data — and how to prevent it
• Brie’s BEAST Framework for reliable, strategic analytics
• Common GA4 migration mistakes (and how to fix them)
• Unlocking the hidden power of GA4’s Advertising tab
• How to spot and leverage multi-touch attribution data
• Tips for integrating Google Search Console with GA4
• Future trends in AI-driven analytics (and their pitfalls)

Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots.

Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing.

💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately?

🔗 Links & Resources Mentioned
• Brie Anderson on LinkedIn
• Brie Anderson on YouTube
• Beast Analytics Official Site

Sponsored by Moving Traffic Media

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https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas.

Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies.

🧩 In This Episode:
• Navigating the complex integration of two SEO agencies
• The importance of cultural fit and open communication
• Strategic insights on preserving legacy and heritage post-merger
• Adapting SEO services to remain relevant amidst AI evolution
• How link building is evolving in the AI era
• Developing effective career paths within SEO teams

Tyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes.

🔗 Links & Resources Mentioned
• Tyson Stockton LinkedIn
• Internet Marketing Ninjas
• Previsible.io
• Voice of Search Podcast
• 2025 SEO Jobs Report
• 2025 SEO Compensation Trends
• Page 2 Podcast Nick LeRoy episode

🔔 Subscribe for more expert insights into SEO strategies and agency management
💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO.

Sponsored by Moving Traffic Media

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• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

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• Jon Clark on Bluesky
• Jon Clark on Linkedin