In this episode, Dr. Danny discusses essential strategies for retaining staff in service-based businesses, particularly in physical therapy clinics. He emphasizes that growing a business depends on both people and space, with the right team being crucial for delivering high-quality service. Dr. Danny shares six key retention strategies:

1. Stable Pay – Consistent compensation fosters financial security and reduces turnover.
2. Positive Culture – Building a supportive, enjoyable work environment where employees feel connected.
3. Business Growth – Engaging employees in growth can boost motivation, though excessive change can be overwhelming.
4. Title Changes – Providing titles like “Clinic Director” can increase employee pride and future career opportunities.
5. Profit Sharing & Equity – Profit-sharing can incentivize loyalty, while equity should be reserved for dedicated, long-term partners.

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In this episode, Dr. Danny tackles two pivotal skills for entrepreneurs: leadership and financial management. He explores the “born vs. made” leadership debate, sharing personal stories and insights from his military experience. Dr. Danny underscores the importance of mentorship in building leadership skills and emphasizes financial literacy as essential for sustainable growth. Together, these skills create a strong foundation for scaling a successful business.

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In this episode Dr. Danny explores the power of open enrollment campaigns to re-engage clients and boost revenue in physical therapy practices. He shares how, in 2016, he launched a successful reactivation campaign during a holiday season slump, offering a 6-visit package for the price of 3, generating $25,000-$30,000 in extra income.

Dr. Danny emphasizes personalization in marketing, reviewing client histories and tailoring offers to their needs. He also highlights the effectiveness of scarcity, using limited packages to drive urgency. The episode provides practical tips on running a successful campaign and reinvesting in your practice.

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