Have you wondered how a simple idea can grow into a community-driven business? In this week's episode, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields.

She shares the story behind the company’s unique name and the "Red Ant Challenge," which fosters a strong connection among her customers. The discussion emphasizes how storytelling and community-building are essential for business growth and personal connections.

Learn more about Sarah:
Sarah Calhoun is a businesswoman and social entrepreneur living in White Sulphur Springs, Montana, United States. She is the founder of the Red Ants Pants clothing brand, which creates rugged clothing designed for women who perform blue-collar and outdoor work. From her business proceeds, she has also created a charitable foundation, and founded an annual outdoor music festival, both of which use the Red Ants Pants trademark.

Sarah's Links:

Red Ants Pants:

https://www.facebook.com/redantspants/

https://www.instagram.com/redantspants/

Foundation:

https://www.facebook.com/redantspantsfoundation/

https://www.instagram.com/redantspantsfoundation

Red Ants Pants Music Festival:

https://www.facebook.com/redantspantsmusicfestival/

https://www.instagram.com/redantspantsmusicfestival/

YouTube: https://www.youtube.com/user/RedAntsPantsMusicFes/videos

Spotify playlists https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khd

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

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