True to Steve Jobs' prediction, the iPhone really did change everything. But was it the device itself...or apps that made the digital world easier to access for non-tech experts? This episode explores a tech breakthrough that happened 15 years after Jobs' famous consumer product release, when Siemens launched a digital business platform with a different purpose: to help innovators transform industry, infrastructure and transportation. She's joined by Marshall Van Alstyne, who wrote all about the rise of platforms in the consumer world (the book's called "Platform Revolution," and it's a bestseller) to show you how the app principles letting us put data into action with the click of a button now apply to managing machines, grids, and trains. Plus, Peter Koerte, Chief Technology and Strategy Officer at Siemens, joins to highlight how merging the real with the digital could be our secret weapon in the fight against climate change. Turns out, the next big tech revolution isn't coming to your devices, but to the physical world all around you.

Show notes:

Siemens Xcelerator Press Release: https://xcelerator.siemens.com/global/en.html

Platform Revolution: https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131

Peter’s article: https://www.linkedin.com/pulse/digitalization-decarbonization-two-megatrends-each-other-peter-koerte/?trackingId=Sg8Tf%2BSWT0%2B%2BRNFwc0fwMg%3D%3D&linkId=300000002456347

Join Barbara for an insightful episode taking listeners behind the scenes of Climate Week NYC, held September 22 to 29. This episode recaps conversations and highlights across a pivotal annual event gathering political and business leaders, innovative researchers, high-profile media, and local influencers from across the U.S. and the globe. Together, they discuss the current state of sustainability, evaluate climate action efforts, and explore cutting-edge technologies driving a net-zero future. Barbara speaks with Adam Lake, Head of Communications, North America, Climate Group; Shyla Raghav, Chief Climate Officer for TIME; and Kristy Drutman, Founder of Brown Girl Green. Discover what impressed them most about Climate Week NYC 2024 and their key takeaways from this influential event.

We're bringing you an extra episode highlighting one of our favorite podcasts. Smart People Podcast is a biweekly, interview-based podcast that features today's most well-respected thought leaders engaging in authentic conversation. The show is an excellent binge, and in this episode, Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life.

If you like this episode, listen to Smart People Podcast wherever you get your podcasts, or visit their website here.