• The Olympics: A Brand’s Golden Opportunity

  • 2024/07/31
  • 再生時間： 21 分
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The Olympics: A Brand’s Golden Opportunity

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  • In a world of microtargeted ads and niche audiences, sports remain one of the few remaining opportunities for brands to capture the attention of the masses. Dan Wald, global lead of BCG’s sports business, talks about how the Olympics works to stay relevant in a fragmented world. How can businesses and sports leagues incorporate this success into their current strategies?

    Learn More:

    Dan Wald: https://on.bcg.com/4dfqw1g

    Marketing and Sales: https://on.bcg.com/46jJ7Hx



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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あらすじ・解説

In a world of microtargeted ads and niche audiences, sports remain one of the few remaining opportunities for brands to capture the attention of the masses. Dan Wald, global lead of BCG’s sports business, talks about how the Olympics works to stay relevant in a fragmented world. How can businesses and sports leagues incorporate this success into their current strategies?

Learn More:

Dan Wald: https://on.bcg.com/4dfqw1g

Marketing and Sales: https://on.bcg.com/46jJ7Hx



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
マネジメント 経済学
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