Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the surface.

I'm joined by Wallace, a trainer with 15 years of experience who's noticed something interesting - while he started targeting busy moms in their 30s, his most successful client base actually turned out to be women between 45-65, particularly empty nesters in executive and management positions.

We're going to break down how to lean into this market more effectively, and I'll share why I think focusing on life transitions - like becoming an empty nester - can be more valuable than traditional demographic targeting. We'll also talk about why having a meaningful conversation with one client like "Janet" and creating content from that could be more valuable than posting five generic pieces hoping one goes viral.

This episode is all about working smarter, not harder, and really understanding how to build genuine connections that lead to sustainable business growth. Let's dive in.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps:

0:00 Episode Introduction

0:45 Wallace Introduction

3:50 How do you make yourself the obvious choice?

7:40 Description of a favorite client

12:55 Do you recommend I switch my avatar?

16:25 Thank you for joining me.

Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over the years. We actually had a great discussion about the book's potential title, moving from "Too Early for Coffee" to possibly "Shut Up and Watch the Sunset," which came from this rule Calvin and I have about stopping to appreciate sunsets.

Today's main focus was on rules that start at home because your home is where you build momentum for your day and show evidence of who you want to become. We covered everything from not keeping junk food in the house (because if it's there, you'll eat it), to mowing your own lawn (sometimes it's not about time value, but about caring for your space), to greeting people at the door when they come home. These rules aren't about being perfect - I certainly don't follow them all the time - but they're reminders of the person I want to be, ways to wake up out of autopilot and become more conscious of how we live our lives.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps

0:00 - Episode Introduction

1:53 - Official start of the episode

3:39 - Explanation of collecting rules over the years

5:10 - Conversation with editor about book's progress (45,000 words)

8:15 - Discussion about potential book titles ("Too Early for Coffee")

9:33 - Introduction of "Shut Up and Watch the Sunset" as potential title

14:41 - Introduction to rule categories ("Bad habits start in the home")

16:18 - First rule: No junk food in the house

21:23 - Rule about making your bed

22:24 - Rule about prepping morning coffee

22:47 - Rule about toilet flushing ("If it's yellow...")

24:12 - Rule about buying 2-ply toilet paper

24:27 - Rule about mowing your lawn

26:06 - Rule about composting

29:07 - Rule about separating fields of play

34:09 - Discussion about electronics in the bedroom

36:11 - Rule about greeting at the door

37:17 - Final rule about being present

39:51 - End of episode

In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the journey.

I'll share a concrete pathway to hitting that $12K/month mark working remotely, break down pricing strategies that work, and give you actionable steps to have those important conversations with your clients. Whether you're just starting to think about going online or you're ready to make the leap, this episode is packed with the practical advice you need to make it happen. Let's dive in!

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps

0:00 Introduction and core question

2:20 Who are you trying to engage with?

3:42 Who are your best clients?

5:25 Why do you want to get away from training in person?

7:50 How to make $12K/month working remotely?

10:00 Will your clients follow you on your journey?

11:55 What are your packages at right now?

13:20 How to approach your clients?

17:20 Take action!