In this episode of CMO Chapters, host Lucy interviews Natalie Truong, Chief Marketing Officer at EY, as she shares her unique journey to becoming a CMO, insights into leadership, and strategies for aspiring marketers. Natalie discusses how her career didn’t follow the traditional corporate ladder but rather took a more diverse and exploratory route. From working in various sectors, such as finance and professional services, to leading teams across multiple geographies, her career demonstrates the importance of cross-functional knowledge and adaptability.

Key Topics Covered:

• The Non-Linear Career Path: Natalie’s experience navigating her marketing career across industries and continents, including advice on gaining diverse experiences rather than rushing to reach the CMO title.
• Advice for Aspiring CMOs: Tips for marketing professionals aiming to reach senior leadership positions, including the importance of learning various aspects of marketing, patience, and gaining cross-functional business knowledge.
• The Importance of Business Acumen: Natalie stresses the need for marketers to understand the broader business landscape, from financials to operations, and how it all ties into successful marketing leadership.
• Adapting to New Trends – The Role of AI: The critical role of AI in marketing and how staying ahead of technological advancements can make or break a career in today’s fast-paced industry.
• Leadership and Team Development: Insights on being an effective leader, from managing diverse teams to having tough conversations and fostering a culture of growth and success.
• Global Marketing Experience: Natalie reflects on the value of working in global markets, the challenges of managing global teams, and how this experience has shaped her as a marketing leader.
• Defining Success as a CMO: Beyond metrics and campaigns, Natalie measures her success by the culture she helps build and the leaders she develops.

Resources & Mentions:

• Thomas Barta: Marketing Masterclass on leadership in marketing.
• Jim Stengel: Interviews with top marketing professionals, including insights from his time as CMO of P&G.

Books:

• Radical Candor by Kim Scott
• Leaders Eat Last by Simon Sinek
• Legacy and The Art of Winning by Dan Carter

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