Calling out the inflated numbers SEO tools like Ahrefs and SEMrush love to spit out—and why it’s leading agencies and clients astray.

The truth? Google Search Console is where you get the real story on your site’s performance. But here’s the kicker: SEO itself is shifting, thanks to AI-generated content and a flood of ads, much like how email marketing took a nosedive years ago.

The takeaway? Relying too hard on just one channel is playing with fire. Here's what to do right now ☝️

KEY NOTES:

00:00 - Introduction to Marketing and SEO Tools
02:48 - Google Search Console as a Reliable Source
04:37 - Impact of AI on SEO
07:05 - Comparison to Email Marketing
07:55 - The Shrinking SEO Pie

Support the show

Everyone knows a large part of SEO success requires content. If you want to rank for competitive keyword searches, you need a lot of (good) content on your website. Writing a lot of content is challenging, especially if you're working with a lot of clients.

In this video, Ryan breaks down his process to use ChatGPT for end to end content writing for his agency's clients. This content ranks for extremely competitive search terms like "car accident lawyer".

Want the full training? It's inside of The Blueprint Training: https://theblueprint.training

Support the show

It's easy to overpay for SEO tools. This video covers all of the SEO tools you need to service your clients without breaking the bank.

Sign up for The Blueprint Training: https://theblueprint.training
Sign up for The Traffic Projection Tool: https://trafficprojection.com

0:00 - You're paying too much
01:36 - Client SEO management
02:53 - Local SEO tool
03:36 - Technical SEO tool
04:46 - Keyword research tool
05:43 - Content research tool
06:33 - Content writing tool

Support the show