In this episode, I dive into one of the smartest ways to scale your business as an entrepreneur or online business owner—outsourcing your marketing and sales tasks to virtual assistants. If you’ve ever felt stretched thin doing everything yourself, or you’ve struggled to find high-quality help without blowing your budget, this episode is going to give you real clarity.

I walk through what tasks you should actually be outsourcing, how to do it the right way, and why looking globally—especially to Africa—might just be the most strategic move you can make.

I’m joined by outsourcing expert Valerie Bowden, and together we talk about how to build a lean, effective, and ethical remote team that supports your growth without the burnout.

Valerie Bowden is the founder of CRDLE, a company that connects entrepreneurs and business owners with top-tier remote sales and marketing talent from Africa. After living in Ethiopia for years and witnessing firsthand how major corporations were quietly outsourcing to Africa without fair wages or growth paths, she launched CRDLE to offer a better, more ethical alternative. Today, Valerie helps online businesses and growing companies build cost-effective, high-performance teams that scale sustainably and responsibly.

• Strategic outsourcing helps you scale affordably without compromising on quality
• Many online business owners wait too long to delegate and end up burned out
• Tasks like cold calling, lead generation, and podcast booking are perfect for virtual assistants
• The #1 outsourcing mistake is failing to train your team properly
• Daily check-ins, clear SOPs, and a strong onboarding process drive success
• Freelance platforms like Upwork are great for one-off projects, but building a long-term team requires deeper integration
• Focus your time on what only you can do—and outsource everything else to free up capacity

• Record initial trainings to onboard future hires more efficiently
• Schedule short daily check-ins during the first couple of weeks to build momentum
• Include VAs in team meetings—they’re part of your team, not a side resource
• You should always own the voice, strategy, and messaging
• Don’t expect perfection immediately—give space for growth

• Marketing tasks: social media scheduling, video editing, content uploading, podcast booking, engagement
• Sales tasks: cold calling, lead scraping, CRM maintenance, appointment setting
• Combine LinkedIn outreach with cold calls to warm up your sales funnel
• Tools like Apollo.io make it easy to gather verified lead data

• Africa has a large, highly skilled talent pool with strong English and solid education
• It’s far less saturated than traditional outsourcing countries, so you find better candidates faster
• Hiring from Africa also supports a powerful social mission—especially for young women
• CRDLE connects you with pre-vetted, highly motivated professionals ready to contribute

• AI tools like ChatGPT help VAs generate content, match tone, and stay on-brand
• VAs can research and test AI tools to streamline your workflows
• AI + outsourcing = more leverage for your business, less time doing the heavy lifting yourself
• This combination empowers you to stay agile and competitive as you scale

• "If someone’s spending all day cold calling, they shouldn’t be doing it at a U.S. salary. That’s the kind of job that should be outsourced."
• "The biggest mistake I see is...

Welcome back to this episode of The Lindsey Anderson Show! Today, I’m diving into something absolutely critical for every entrepreneur: how to break through those mindset blocks and set yourself up for success. In my 20 years of business experience, I’ve learned that strategy alone isn’t enough. Yes, strategy is essential, but if your mindset isn’t aligned, no amount of posting, pitching, or perfecting will get you the results you want.

In this episode, I’m joined by the amazing Grace Redman, who shares her insights on how to tackle mindset blocks and build the belief systems that will allow you to achieve the success you’ve always dreamed of.

I am so thrilled to have Grace Redman on the show today! Grace is a powerhouse entrepreneur, success coach, and speaker who has helped thousands of professionals break through limiting beliefs and achieve next-level success. She’s also the bestselling author of Can I Live? Dare to Go From F Up to Fabulous and the host of Real Talk with Grace Redman podcast. Grace has dedicated her life to helping people master their mindset and overcome obstacles to achieve extraordinary success. Today, she’s here to share her wisdom and tools to help you do the same.

• Mindset Impacts Everything: If you’re not thinking the right things, you’re not doing the right things, and your business will suffer. Shifting your mindset is a game-changer.
• Limiting Beliefs Can Hold You Back: Grace shares how 95% of our actions are driven by unconscious beliefs. Recognizing these beliefs as stories can help you reframe them and break through self-sabotage.
• The Power of Acting Like Your Future Self: By acting as the person you want to be, you can trick your brain into adopting that mindset and becoming that person. It's all about playing the game with the belief that you are already where you want to be.
• The Importance of Intentional Action: Don’t get caught up in “busy work.” Be intentional with your actions and focus on what will truly move the needle in your business. It’s about quality, not quantity.
• The Power of Consistency: Consistency is key in building a business, but it needs to be paired with focus. Choose your platform and stick with it to build real momentum.

• Shift Your Mindset and Habits: To make meaningful progress in your business, you need to shift your mindset, habits, and priorities. This includes changing the actions you take and how you approach challenges.
• Own Your Part: Taking ownership of your journey means owning both your strengths and areas for growth. Accept that we’re not perfect, and that’s okay—it’s all part of the process.
• Action and Intentionality: It’s not enough to just take action—your actions need to be intentional. Avoid the trap of busy work and focus on high-impact tasks that truly move the needle in your business.
• Consistency is Key: Successful entrepreneurs understand that consistency is crucial, but they also know that they must stay focused on what truly matters. Pick your platform (e.g., LinkedIn, Instagram) and commit to it rather than spreading yourself too thin.

• Perfectionism: Perfectionism often stops business owners from taking action. Grace shares how the fear of not being perfect can keep entrepreneurs from showing up in their business consistently.
• Fear of Judgment: Many entrepreneurs hold back from posting on social media or making sales because they fear judgment. This fear often stems from limiting beliefs about not being good enough.
• The...

Welcome back to The Lindsey Anderson Show! Today, I’m diving into a topic that’s absolutely critical for every business owner: how to build accountability systems for your team. It’s really common to think that leadership alone will drive your business to success—that inspiring and motivating your team is all it takes. But the truth is, if you don’t have systems in place to support that growth, your business will always feel like it’s running on fumes. That’s why today’s guest, Dr. James Chitwood, is joining us to share his expertise on creating those systems and driving true performance.

I’m thrilled to have Dr. James Chitwood on the show today. Dr. Chitwood is an army infantry veteran, former university president, and now a sought-after author and consultant with over 20 years of experience in leadership and organizational development. He specializes in helping organizations treat employees as assets and drive performance through structured systems. His book, Leadership is Not Enough, breaks down why leadership alone won’t fix organizational performance issues. Dr. Chitwood’s approach is all about building lasting success through accountable, high-performance teams.

• Leadership Alone Isn’t Enough: Leadership is important, but without systems to support it, your business won’t thrive. Establishing accountability systems is essential for sustainable growth.
• The Power of Frontline Managers: Frontline managers play a crucial role in holding teams accountable. Investing in their training can create a ripple effect that drives long-term performance throughout the organization.
• Cultural Fit is Key: You need to define your business culture and ensure your frontline managers are implementing it. It’s about having a system that works for your unique organization.
• The Role of Accountability in Performance: Accountability should be viewed as an opportunity for growth, not punishment. When done right, it fosters social bonds, motivates employees, and improves performance across the board.
• AI and Systems in Business: AI can be a powerful tool for enhancing human performance, but it can’t replace the intrinsic drive of people. Systems, paired with human ingenuity, lead to real, sustained success.

• T - Training: Develop a training system where employees are not just trained by external trainers, but by their peers and supervisors. This fosters recognition and reinforces team collaboration.
• R - Recognition: Recognize excellence in your employees. Giving employees the opportunity to train others is a powerful form of recognition that builds social bonds and promotes intrinsic motivation.
• A - Accountability: Every employee should have at least one key performance indicator (KPI). Accountability shouldn’t be a stick—it’s a way to identify areas for growth and give employees the tools they need to succeed.
• C - Communication: Ensure internal communication is robust and transparent. Managers must be trained on how to have meaningful conversations that drive accountability without creating fear or disengagement.
• K - Knowledge Sharing: Foster a culture of collaboration where knowledge is freely shared. This strengthens the overall performance of the organization and keeps the team aligned with the goals.

• Overwhelmed by the Systems: Many business owners struggle with building accountability systems because they feel overwhelmed by the complexity. The key is to understand that once the right systems are in place, you...

Welcome to The Lindsey Anderson Show! Today, we are diving into a topic that is absolutely crucial for every entrepreneur: how to make decisions quickly and confidently. As business owners, we often get stuck in overthinking, waiting for the "perfect" moment, or second-guessing ourselves. The problem? When we hesitate, our business, our bank accounts, and even our social media growth stay stagnant.

In today’s episode, I’m talking with Rugare Gomo, an expert in decision-making, who shares his powerful strategies for breaking through hesitation and making fast, impactful decisions in business. We’ll explore how embracing your values and understanding your core beliefs can transform how you make choices, both big and small. If you’re ready to stop the indecision and start executing, then let’s get started!

I’m so excited to have Rugare Gomo on the show today! Rugare is an expert in decision-making, entrepreneurship, and coaching. He moved from Zimbabwe to Australia at the age of 16, built his legal career from scratch, and now helps high performers eliminate doubt and take bold, confident action in both their personal and professional lives. Rugare’s powerful story and expertise in making fast decisions have transformed his life, and he’s here to share how you can do the same for your business.

• Decision-Making Determines Destiny: The decisions you make determine the course of your life and business. The key to success is making powerful decisions quickly and confidently.
• The Power of Core Beliefs: Our core beliefs are often shaped by external influences, but they’re not necessarily the truth. When we recognize these beliefs as stories, we can rewrite them and take bold actions.
• Overcoming the Fear of Making Mistakes: Many entrepreneurs are afraid of making the wrong decision and stay stuck in indecision. Once you understand that mistakes are part of growth, it becomes easier to make decisions with confidence.
• Live Your Values: When you clarify your values and align them with your actions, decision-making becomes easier because your actions are always aligned with what you truly want.
• Clarify Your Vision: A clear, actionable vision—one that aligns with your values—will guide you through tough decisions and help you take bold action. It’s about becoming who you truly want to be, not just aiming for what you think you should achieve.

1. Pause: When faced with a decision, the first thing to do is pause. This allows you to clear your mind and connect with your deeper vision and values.
2. Acknowledge Your Core Beliefs: Recognize the beliefs that are holding you back. These are often stories based on past experiences, not facts. Once you see them as stories, you can rewrite them.
3. Clarify Your Vision and Values: Get clear on what you truly want to achieve in both your personal and professional life. Let your values guide your decision-making.
4. Journal Your Thoughts: Journaling is a powerful tool to help you process your thoughts, uncover hidden fears, and gain clarity on what’s truly important to you.
5. Take Action: Once you’ve reflected and identified what matters most, it’s time to make a decision and take action. Don’t wait for perfection—move forward and trust the process.
6. Reflect and Learn: After making decisions, take time to review them. What worked? What didn’t? Use these insights to refine your decision-making and keep improving.

As entrepreneurs, we often get caught up in the hustle and grind, overthinking every move. This leads to...

Welcome to The Lindsey Anderson Show! In today’s episode, we’re diving into one of the most crucial aspects of entrepreneurship: resilience. Business is a constant cycle of challenges we have to overcome to level up. Resilience is the key to success, but many business owners and entrepreneurs struggle with it. Without resilience, setbacks feel like roadblocks that leave you stuck, exhausted, and unsure of how to move forward. But with resilience, setbacks turn into stepping stones that help you rise stronger each time.

Today’s guest, Hannah Austin, is here to help us all build resilience and bounce back stronger than ever. She shares her personal journey, proven strategies, and the Burn Bright method, which helps individuals build unshakeable resilience in their personal and professional lives.

Before we dive into the conversation, I want to make sure you know that if you're ready to turn your social media into a client-generating machine, stop feeling overwhelmed, and start building a business that fuels you, I’m offering a FREE social media strategy session. These spots are limited, so apply now at lindseya.com/apply.

Hannah is a bestselling author, international podcast host, and the CEO of She Shatters. She helps professionals and entrepreneurs navigate their challenges, recover from burnout, and emerge stronger. Hannah has been featured on major media outlets like ABC, CBS, NBC, and Fox News. Her podcast, Burn Brightly, is all about building unshakeable resilience in work and life. In today’s episode, Hannah shares her journey, along with strategies for overcoming burnout, building resilience, and living an extraordinary life. Her insights will help entrepreneurs like you navigate obstacles and come out stronger on the other side.

• Resilience is Essential for Success: Without resilience, setbacks feel like insurmountable roadblocks. Building resilience helps you navigate these challenges, turning them into opportunities for growth.
• Mental Health Matters: Ignoring mental health can lead to burnout and physical ailments. Your mental well-being directly impacts your physical health, so taking care of it is essential for thriving in business and life.
• Take Control of Your Life: Many entrepreneurs are living unconsciously, letting external forces take the wheel. It’s time to take control of your life, create a plan, and align your actions with your values and goals.
• Building Resilience with the Burn Bright Model: Hannah’s Burn Bright method is a 6-step model that helps individuals reflect on their lives, identify burnout causes, and create a sustainable plan for resilience and growth.
• The Power of External Reflection: Sometimes, we can’t see our own strengths or potential until someone else reflects it back to us. Asking trusted individuals for feedback can be a game-changer when it comes to making decisions and finding your path forward.

1. Stop and Pause: Take a moment to reflect on your life. This could be as simple as taking a weekend off or just an hour alone to assess your current situation.
2. Identify How You Got Here: Understand the patterns and decisions that led you to burnout or stress. What’s causing your overwhelm? Reflect on your current situation.
3. Recognize Your Symptoms: Physical symptoms of burnout can include headaches, irritability, and body aches. Recognize these signs as indicators of deeper mental and emotional strain.
4. Explore Your Options: Once you understand the source of your burnout,...

Welcome to The Lindsey Anderson Show! In today’s episode, I’m joined by Chris Miles, the founder of Money Ripples and a cash flow expert. Chris shares his proven strategies for creating passive income and achieving financial freedom, focusing on how business owners can break free from the hustle and create lasting wealth. We also touch on some powerful insights into financial mistakes business owners commonly make, including focusing too much on top-line revenue and how to focus on creating sustainable profits instead.

Chris Miles is a cash flow expert and the founder of Money Ripples. He’s a former financial advisor turned “anti-financial advisor,” specializing in strategies that help business owners build wealth without relying on traditional retirement plans. Chris has real-world experience, having gone from millionaire to upside-down millionaire and back to financial freedom by leveraging passive income. His approach focuses on helping entrepreneurs break free from the cycle of hustle by creating systems to manage cash flow and build wealth outside of their businesses.

• Mindset and Financial Freedom: It’s not just about generating revenue; it’s about building systems that give you true financial freedom. Mindset plays a key role in creating wealth.
• The Biggest Money Mistake: Many entrepreneurs make the mistake of thinking their business is their only investment. This mindset can lead to burnout and traps them in a constant hustle. The key is to build passive income streams and invest outside of your business.
• Creating Sustainable Cash Flow: Focus on profit rather than top-line revenue. True financial freedom comes from building systems that prioritize profit and sustainable cash flow.
• The Power of Passive Income: Building passive income is crucial for breaking free from the hustle and creating long-term financial security. Chris shares how to invest in passive income sources outside of your business.
• Get Lean, Get Liquid: Entrepreneurs should track and manage their money wisely. Keep money liquid to weather financial challenges and ensure you’re not tied down by illiquid assets.
• Why Business Owners Struggle with Cash Flow: Many entrepreneurs focus on sales revenue but neglect to prioritize profit. Understanding the difference between sales revenue and net profit is essential for creating sustainable cash flow

• Focus on Profit, Not Just Revenue: True financial freedom comes from focusing on profit first, then building systems around that. Start by prioritizing profit, not just top-line sales.
• Get Lean: Be a wise steward of your money. Track your finances carefully and avoid spending recklessly.
• Get Liquid: Keep your money accessible. Don’t lock it away in illiquid assets—ensure it’s ready to use when needed.
• The Importance of Passive Income: Start building passive income sources outside of your business. This gives you the freedom to step away from the daily grind while building long-term wealth.

As business owners, we often find ourselves stuck in the hustle, focused on making more sales and growing the business. But if we don’t prioritize profit and cash flow, we can easily feel trapped in a cycle of constant work with no real freedom. By building systems that prioritize profitability, creating passive income streams, and focusing on cash flow management, you can break free from this cycle and build a business that works for you, not the other way around.

• “The biggest mistake business owners make is believing their business is...

Welcome to a very special episode of The Lindsey Anderson Show. I’m celebrating 100 episodes—100 opportunities to pull back the curtain and share the real, unfiltered truth about what it actually takes to consistently attract high-quality clients and scale a service-based business.

I started this podcast because I was tired of watching smart, capable business owners get crushed by false promises, recycled marketing fluff, and outdated advice. The truth is, generating clients isn’t magic. It’s not guesswork. It’s a system. And when you apply the right strategy with consistency, it works.

In this solo episode, I’m walking you through what hasn’t changed in marketing since day one, the biggest myths that are keeping online entrepreneurs stuck, and what’s actually working in 2025 to grow your business online. I’m also sharing my four-step Social Media Sales Machine—the exact process I use for myself and every single client inside The BAM Agency. Plus, you’ll hear how I use AI tools like ChatGPT to scale my business, streamline my day-to-day, and yes… even bleach my 12-year-old’s hair pink. Let’s dive in.

• Foundational strategies still drive results—tools evolve, but principles stay the same
• DMs are where trust is built and sales happen
• In today’s noisy digital world, trust is more valuable than traffic
• Going viral isn’t the goal—getting specific is
• Strategic visibility is how online coaches attract dream clients without burning out
• The more dialed-in your niche, the faster your business grows
• AI isn’t replacing you—it’s your creative and strategic advantage

People are still people. Whether you're a service-based business owner, business coach, or consultant, your clients crave real connection—not gimmicks. You don’t need to show up at every event or constantly chase trends. Consistent, intentional content and real conversations online are still what build a loyal, buying audience.

John Lee Dumas reminded us that the “Riches are in the Niches.” If you’re still afraid to go narrow with your offer, that fear might be the very thing holding you back.

Marques Ogden taught us to walk into the storm like a bison—because real growth, especially in business, comes from embracing discomfort.

Steve Cadigan gave us a look into the future of work and AI. We both agree: AI is here to amplify, not replace, your brilliance.

“I just need to post more.” No—you need to post better. One of my clients posted daily for three years with no growth. Her message was too broad. We clarified her niche, built a clear system, and now she creates content in one hour a month—and is consistently closing clients.

“I need to go viral.” Nope. You need to get your message in front of the right people. Visibility without strategy is noise.

“I’ll wait until things settle down.” The truth? This is the moment. The business owners who take action now are the ones who rise.

If your content isn’t leading to DMs, something's broken. Conversations are where the magic happens. I coach all my clients to use the 25-50-5 method: 25 new friend requests, 50 thoughtful feed interactions, and 5 intentional DMs every day. Be honest—Aunt Sally isn’t your ideal client. Engage where it counts.

Your dream clients don’t care how many posts you’ve scheduled—they care whether you understand their pain and can help transform it. When I appeared on Netflix, I met influencers with massive followings who weren’t making money. Why? Because visibility without direction doesn’t convert. You’re not here for likes—you’re here to...