On this episode of Higher Logic Thrive’s The Member Engagement Show, our guests are Andrea Wieters, Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly, CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks, a program focused on major trend analysis and forecasting to equip associations and their volunteer leaders for effective environmental scanning and planning for change. Andrea, Jennifer, and Kelly discuss ForesightWorks' continuous strategic intelligence on drivers of change in the association industry and practical applications for the insights provided by this program. Topics covered include:

• What the ASAE Research Foundation and ForesightWorks does - including their list of "Drivers of Change".
• The newest Drivers of Change: AI, emerging Gen Z, and the talent drought.
• The ways the world of work is changing and why every association leader needs to understand it.
• The importance of a systems-based approach.
• Six key thematic areas of change explored in the ForesightWorks list of Drivers of Change.
• Advice for association leaders on how to apply drivers of change to strategy.

Some Helpful Links

ASAE ForesightWorks

Why Associations Need Foresight

The CDC’s Future of Work

Higher Logic Thrive

On this special episode of The Member Engagement Show, we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan, Director of Product Marketing Sarah Spinosa, and Strategic Advisor Bekah Weidner reveal insights gleaned from the study and add their thoughts on how you can use these insights and best practices to improve your member engagement. Topics covered include:

• Why members leave their associations.
• How often do members interact with their association?
• What are the top member benefits?
• Member education needs and trends.
• How associations can participate in targeted initiatives members look for.
• Member communication preferences.
• How important is personalization and segmentation to members?

Helpful Links

Watch the Webinar: What Do Members Want? Tips and Trends From the 2024 Association Member Experience Report

2024 Association Member Experience Report

Association Community Benchmark Report

Higher Logic Thrive Learn

Higher Logic Post on Engagement Scoring

Super Forum 2025 Registration

In this episode of The Member Engagement Show, we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Blue Sky eLearn: Chief Revenue Officer Mark L. Jones, CAE, and VP Association Solutions Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such as:

• What a Learning Management System (LMS) is.
• Education as a huge driver for Non-Dues Revenue.
• Education for membership expansion.
• Bringing data management and technologies like AI into association education.
• How to diversify your educational experiences.
• How the right platform can create a coherent and efficient learning ecosystem.
• Why a learning program doesn’t need to be a heavy administrative lift.
• Tips for adopting and launching learning programs and an LMS.
• The biggest gap in most association learning programs.

Higher Logic partnered with Blue Sky eLearn to launch our newest offering, Higher Logic Thrive Learn.

Helpful Links:

Higher Logic Thrive Learn.

Blog post with Blue Sky on AI-powered learning.

The 2024 Association Member Experience Report.