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The Meaningful Media Podcast

The Meaningful Media Podcast

著者： Havas Media Network
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 In an era where competition for eyeball and ‘share of ear’ is fierce…where content is increasingly fragmented… what is meaningful media? What do trusted, engaging, and influential media look like? What does this mean for brands? Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network, as he talks with brand marketers, agency voices, academics, consultants, policymakers, researchers, and most importantly consumers, to explore different perspectives on what meaningful media is and why it matters.

Hosted on Acast. See acast.com/privacy for more information.

Havas Media Network マーケティング マーケティング・セールス 経済学
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  • Decoding the B2B Brand Boom

    Decoding the B2B Brand Boom
    2025/01/10

    Brand reputation is fueling growth in B2B. In this episode of the Meaningful Media Podcast, host Ben Downing chats with Bre Rosetti and Tony Mattson about Havas’ inaugural Meaningful Brands™ B2B Special Report.


    Gain insights from 1.7K B2B professionals and learn how “always-on” marketing and brand impact are shaping the future of B2B.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • New Year, New Priorities: 2025 Media Imperatives

    New Year, New Priorities: 2025 Media Imperatives
    2024/12/20

    In the latest episode of the Meaningful Media Podcast, we dive into Havas Media Network's recently released 2025 Media Imperatives report, a robust report rich with perspectives from consumers, media platforms, and brands.


    Capturing consumer attention is one of today’s biggest challenges. With rising expectations and a new era of consumer agency, brands must balance AI with the human touch, push personalization without overstepping, and deliver seamless, privacy-first media experiences. It’s a tricky dance—but the stakes have never been higher.


    With Havas Media Network experts Jamie Seltzer, Global EVP, CSA & Mx Analytics, Seema Patel, CPC, ELI-MP, Global Managing Director, Mx Intelligence, Joanna Lawrence, Global Chief Strategy Officer, and Jonathan Waite, Global Managing Director, Mx, host Ben Downing explores how brands and partners can turn insights from this report into action.


    Ready to make 2025 the year of meaningful media? Let’s get started.🎙️

    Hosted on Acast. See acast.com/privacy for more information.
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    32 分
  • Unwrapping the Future of Luxury E-Commerce

    Unwrapping the Future of Luxury E-Commerce
    2024/12/13

    In the newest episode of the Meaningful Media Podcast, "Unwrapping The Future of Luxury E-Commerce," host Ben Downing "unwraps" how the world of high-end goods is evolving, examining luxury from two perspectives: its transformation across global and regional markets and the impact of digital marketplaces reshaping the industry.


    This special holiday episode brings together Havas experts Victoria Ducournau, Head of Havas Market España, and Cherry Collins, Strategy Partner at Havas Media Lux. Drawing from recent reports they've authored, they delve into luxury e-commerce trends, shifting buyer demographics, regional dynamics, leading luxury brands, and more.


    Get ready to rethink what luxury means—and where it’s found.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 分

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