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Darren Mitchell of Control and Compound breaks down life insurance facts you didn’t even know were available—insights you can use to build your wealth. To become truly wealthy, you need to invest in yourself, your business, and your real estate. When you’re not investing, you’re giving up control of your money to the bank.

Life insurance has two components: the death benefit and the cash value. By lowering the death benefit, you can raise the cash value, creating a powerful financial tool that multiplies your money. This allows you to stay in control, seize opportunities, and handle emergencies effectively.

On the podcast, Darren explores term life insurance, permanent insurance, and whole life policies. Did you know only 1% of term life insurance policies pay out in Canada? Whole life insurance, however, can help maximize wealth by creating a cash-value asset that grows tax-free. This asset provides benefits such as tax-free growth, cash surrender value that doesn’t lose value, and no impact on your credit score.

For those unfamiliar with these concepts, Darren emphasizes that financial education is crucial. Different life insurance policies serve different needs depending on your goals and life stage. At Control and Compound, the focus is on optimizing the cash value asset to work for you—even though it means less payout for them. Their goal is to ensure your insurance plan aligns with your broader financial picture, empowering you to build a secure and prosperous future.

What’s Inside:

• What you didn’t know about life insurance?
• How to use life insurance to control your money and build wealth.
• Creating a cash value asset with life insurance.
• Understanding the difference between term, permanent, and whole life insurance.
• Financial education to ensure your insurance is the right fit.

Mentioned In This Episode:
Free Resources for Listeners:
Expert Investor Academy | Control and Compound Financial
Control and Compound (@controlandcompound) on TikTok
Control and Compound on YouTube
Control and Compound (@controlandcompound) on Instagram
Control and Compound
Control and Compound Financial
How Real Estate Investors Use Infinite Banking to Multiply Their Returns Webinar
MBA CPA

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Paul Aemisegeo’s journey to founding Payroll Mart is a testament to entrepreneurial grit and vision. Just after college, Paul discovered he "didn’t fit the ADP mold," a realization that led him to a successful path in benefits and insurance. This experience gave him invaluable insights into the payroll industry, highlighting key challenges: the lack of personalized solutions for clients and the transactional approach of salespeople focused solely on closing deals.

Paul’s deep understanding of benefits and payroll inspired him to create a business that prioritized relationships over transactions. His philosophy? Sales should deliver value that outlasts the contract.

Through Payroll Mart, Paul embodies entrepreneurship by transforming low productivity into meaningful outcomes. He shares the highs and lows of his journey, emphasizing three keys to success:

1. Create value before expecting it—success starts with solving real problems.
2. Burn the boats, take the island—fully commit to your vision.
3. Be a relationship builder—people are the heart of business.

Paul also stresses the power of ideas: “Write them down, never let anyone tell you you’re crazy, and never think you have too many!”

If you’re seeking innovative payroll solutions or entrepreneurial inspiration, connect with Paul via LinkedIn or email at Paul@payrollmart.com. His story proves that breaking the mold can lead to exceptional results.

What’s Inside:

• Embodying the spirit of entrepreneurship.
• Why it’s okay to not fit the mold!
• 3 keys to entrepreneurial success.
• Paul Aemisegeo’s entrepreneurial journey.

Mentioned In This Episode:
PayrollMart
ShuttleHR
Paul Aemisegeo - PayrollMart on LinkedIn
MBA CPA

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Guest, friend, and inspiring human Krista Clive-Smith breaks down the power of personal branding in today's episode. Personal branding, she explains, is not about ego; it's about aligning your authentic self and personal story, distinct from your business ventures and organizations.

Krista introduces the "Personal Branding Triangle," which outlines the three core principles of a personal brand which are what you DO, what you KNOW, and what you ARE, all framed within a growth-oriented mindset (the yellow border). This concept emphasizes working with healthy belief systems and a mindset focused on growth and expansion.

Once we’ve defined a personal brand, we explore what it means to flip the traditional structure of company branding. By placing personal branding at the top, we separate it from the organizational brand. Krista reminds us that change is inevitable, and if we entangle our identity too closely with our company, rather than the other way around, we create risk and limit our options.

Taking time to establish a personal brand enables our authenticity and humanity to shine through, which in turn is reflected in our companies’ cultures. Krista leaves us with a powerful analogy: our personal brand is like a theme park, and our business ventures are the distinct lands within this cohesive personal brand.

Krista has generously offered to connect with listeners as a “go-giver.” You can reach out to her via email or learn more by visiting her website.

What’s Inside:

• What is personal branding?
• Three core principles of your personal brand.
• Why we should separate our personal brand from our company brand.
• An an authentic personal brand reflects in company culture.

Mentioned In This Episode:
Krista Clive-Smith
Krista@kristaclivesmith.com
MBA CPA