In this episode of the M&A Mastermind podcast, Adam Kroener, co-founder of Carbliss, shares the journey of creating a successful zero-carb, zero-sugar cocktail brand. From the initial inspiration rooted in a keto lifestyle to the challenges of differentiating in a crowded beverage market, Adam discusses the importance of building a strong team, strategic hiring, and maintaining a company culture that fosters growth. He also outlines the company's impressive growth trajectory and plans for future expansion while emphasizing the value of self-funding and strategic independence in business.

In this conversation, Adam shares his journey as an entrepreneur, detailing the challenges he faced in the early years of his business, the importance of mindset and resilience, and the necessity of taking action. He emphasizes the significance of planning for the future, particularly in creating a sellable business, and reflects on the lessons learned throughout his entrepreneurial journey.

Tune in now and elevate your understanding of M&A dynamics with the podcast that delivers actionable insights and unlocks the door to new possibilities. To learn more about M&A trends and insights, please like, subscribe, and rate our podcast. New episodes go live every Thursday at 9 am CST.

Some Key takeaways include:

• The inspiration for Carbliss came from a personal need for low-carb beverages.
• Adam's initial vision was to create flavorful cocktails without carbs or sugar.
• Differentiation in a crowded market is achieved through product quality and a unique go-to-market strategy.
• Building a strong team is essential for scaling the business effectively.
• Hiring should be proactive, bringing in the right people before they are needed.
• Company culture is built on the principles of being hungry, humble, and smart.
• The growth trajectory has exceeded initial projections, with plans for further expansion.
• Self-funding allows for greater control over business decisions and direction.
• Understanding the market and consumer needs is crucial for product development.
• Maintaining a cash cushion is important for managing expenses and growth. Recognizing the importance of capital efficiency in business.
• The first year of business can be filled with unexpected challenges.
• Building relationships with manufacturers is crucial for operational success.
• Mindset plays a significant role in overcoming obstacles.
• Acting and learning from failures is essential for growth.
• Investing in oneself through practical business experiences is invaluable.
• Planning for the future can create opportunities for generational wealth.
• A well-prepared business is beneficial whether sold or retained.
• Maintaining a positive mindset can lead to better decision-making.
• The name of a brand can reflect personal values and creativity.

About the show:

The M&A Mastermind Podcast is your go-to source for the latest industry trends and strategies to level up your M&A practice.

The show features thought leaders who specialize in the lower middle market space and share their experiences and expertise across key areas of execution, such as: market analysis, lead generation, deal management, strategic partnerships, buyer access and much more.

With host Nick Olsen, each episode's "mastermind" will share ways in which they have found success in navigating the M&A industry to best support the small-to-medium sized private business owners they focus on serving.

Chapters:

00:00 Introduction to Carbliss and Adam Kroener

05:07 Differentiating in a Crowded Market

10:57 Hiring Strategy and Company Culture

19:57 Growth Trajectory and Future Plans

25:22 Navigating Early Challenges in Business

37:02 The Importance of Taking Action

Keywords: Carbliss, Adam Kroener, handcrafted cocktails, zero carb, entrepreneurship, business growth, hiring strategy, beverage industry, market differentiation, company culture, entrepreneurship, business challenges, mindset, resilience, cash flow, investment, planning, growth, scaling, co-packing