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Loyalty Wired

Loyalty Wired

著者： Loyalty Wired
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 Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.All rights reserved 経済学
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  • Podscast 78 - Driving Loyalty - Spotlight on the Automotive Industry

    Podscast 78 - Driving Loyalty - Spotlight on the Automotive Industry
    2025/07/07
    The $3.5 trillion automotive sector is one of the most globally significant — and one of the most loyalty-challenged. In this episode, we tackle the complex relationship between manufacturers, dealers, and aftersales networks to explore how loyalty programs can truly influence choice of car brands. Our expert panel — Emily Walker (Arnold Clark, UK), Allie Fergusson (formerly Honda, USA), and David Parsons (Ellipsis, Australia) — break down the challenges, share practical insights, and reveal lessons that apply far beyond the auto industry.
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    34 分
  • Newscast 24 - The Nordstrom Shift

    Newscast 24 - The Nordstrom Shift
    2025/06/23
    Nordstrom just made a bold move—ditching points at Nordstrom Rack in favor of a flat 5% discount. Some call it a downgrade. But is it really?
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    38 分
  • Newscast 23 - The Loyalty Boomerang

    Newscast 23 - The Loyalty Boomerang
    2025/06/08
    Exploring the loyalty boomerang effect and the emotional cache of cobranded credit cards.
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    31 分

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