The episode we explore the critical role of personal branding for tradespersons and entrepreneurs, strategies to overcome branding fears, and initiatives empowering women in the trades industry.

We have a fascinating conversation lined up with a special guest who truly understands the intricate world of personal branding for tradespeople and small business owners. Joining us is Stefanie Couch, the powerhouse behind Grit Blueprint, who will delve into how personal branding can set you apart in the competitive trades industry.

We'll uncover the challenges and triumphs of branding, from the fear of negative feedback to the powerful impact of authentic connection with your audience. Stefanie shares insights on leveraging platforms like LinkedIn's new TikTok-style video feed and practical tips for creating valuable, consistent content.

Also, stay tuned as we discuss Stefanie's 'Build Women' initiative, aiming to empower women in trades, and explore the essential role of customer service and company culture in business success. Stephanie's journey is a testament to embracing discomfort and committing to your vision—whether you're starting from scratch or buying an established business.

Stefanie Couch Bio:

Stefanie Couch has made a name for herself in the world of small business and entrepreneurship. Understanding that personal branding is more influential than a mere company logo, she emphasizes the importance of being the face of one's own business. Stephanie's keen eye for impactful marketing was inspired by a viral video she saw, featuring a handyman who successfully branded himself by wearing a logo shirt and driving a wrapped car. This simple, yet effective strategy of personal visibility resonated with Stephanie, shaping her approach and advice to fellow entrepreneurs.

Stefanie's Social Media:

• LinkedIn: https://www.linkedin.com/in/stefaniecouch/
• Website: buildwomen.com

Timestamped overview

00:00 Branding is vital for business visibility.

03:11 Focus on personal branding over company branding.

07:50 Consistency and passion earn long-term support.

09:58 Amplify voice to inspire life-changing decisions.

13:02 Entrepreneurship's difficult journey requires perseverance and growth.

16:10 Consider buying an established business in trades.

22:10 Dad taught me hard work and exceptional service.

24:24 Small actions impact overall customer experience significantly.

29:24 Industry needs better training, skills, and support.

30:56 Show options, create a supportive, growth-focused environment.

35:03 Social media in construction: untapped potential market.

37:45 Pick one platform; focus, and stay consistent.

40:09 Identify strengths; demonstrate skills to add value.

42:54 Celebrate skilled trades, shape the future together.

Key takeaways from this enlightening discussion:

• Personal Branding Matters: Stefanie emphasizes the critical role of personal branding for small business owners and tradespersons. She highlights that individuals often draw more attention than company logos. Authenticity and consistency in content creation can make a significant impact.
• Creating a Supportive Environment for Women in Trades: Through her 'Build Women' initiative, Stefanie is dedicated to providing training and building communities to support women in the trades. She underscores the importance of mentorship, supportive work culture, and the need to retain talent.
• Entrepreneurial Resilience: Both Stefanie and Andrew share their entrepreneurial journeys, showcasing the importance of embracing discomfort and pushing through challenges. Stephanie's advice: Commitment to your...

Barbie the Welder tells her inspiring journey from welfare to welding sculptor. Barbie shares personal growth, relationship dynamics, and the importance of self-improvement and skilled trades. Discover her passion for craftsmanship and community impact.

In today's episode, we’re joined by the remarkable Barbie the Welder. Known for her incredible metal sculptures and entrepreneurial spirit, Barbie shares her transformative journey from an auto mechanic to a renowned sculptor and businesswoman.

We'll delve into her personal growth, overcoming ego-driven behavior, and the commitment she has to her relationship and self-improvement. We'll uncover how she balances independence with partnership, supports her fiancé, and the humbling lessons learned along the way. Barbie also emphasizes the importance of craftsmanship, continuous learning, and her profound joy in creating art.

Join us as Barbie sheds light on the challenges and rewards of mastering a skilled trade, the power of a positive mindset, and her dedication to influencing the next generation of welders and craftsmen. Whether you’re in the trades or simply passionate about personal growth and creativity, this episode is packed with insights and inspiration.

Barbie the Welders Bio:

I knew I was meant to be a metal sculptor when I saw the woman welding giant angel wings in the movie Cast Away starring Tom Hanks. I attended BOCES for welding & after graduation was hired at a local custom fabrication shop. I spent the next 5 years working with highly skilled craftsmen & learning everything I could about welding & fabrication. I spent every minute I wasn't at my job in my garage teaching myself how to design & create metal art. On September 1, 2014, after earning my Journeyman distinction in iron plate & sheet metal, I quit the job I loved to follow my dream of being a metal sculptor.

My unparalleled craftsmanship & innovative designs have allowed me to create one of a kind masterpieces for some of the world’s most iconic brands including Harley Davidson (2), & Baker's Bourbon (5). I've written & published six books, & taught thousands of people how to weld art through my YouTube Channel.

Barbie the Welders Social:

• Facebook: https://m.facebook.com/BarbieTheWelder/
• Instagram: https://www.instagram.com/barbiethewelder/
• LinkedIn: https://www.linkedin.com/in/theogbarbie
• YouTube: YouTube.com/c/BarbieTheWelder

Timestamped overview:

00:00 Unprecedented collaboration, separate parts, remarkable communication, support.

10:21 Artist struggling financially, then found entrepreneur group.

14:49 Commitment, self-improvement, and overcoming business ownership challenges.

20:24 Experiencing the journey differently; more engaging now.

21:51 I prioritize quality time with my kids.

30:14 I strive for self-improvement and relationship support.

34:25 Unresolved issues become obstacles, focus on self.

37:52 Discussing Nate Bowman and creative inspirations.

43:44 Overcoming struggle, passionate sculptor achieves renowned success.

50:23 Internalizing experiences fuels passion and work success.

56:15 Spreading kindness to make the world brighter.

58:39 Subscribe for updates; follow Barbie the welder.

Key Takeaways:

Personal Growth and Balance: Barbie emphasized the importance of recognizing ego, contributing to building healthier relationships, and learning to balance independence with partnership.

Craftsmanship and Self-Improvement: She highlighted focusing on craftsmanship and continuous personal improvement, stressing the significance of revisiting and refining one's work.

Perseverance and Positivity: Barbie's journey from adversity to success underscores the...

We explore Texas' appeal for businesses, the importance of authenticity, and the upcoming YTexas Summit. Tune in for insights on skilled trades, entrepreneurship, and economic growth.

In this episode, we'll delve into the unique appeal of Texas for businesses, particularly during and after the pandemic, and discuss the booming job market and the influx of companies relocating to the state. Ed and I also explore the importance of being true to yourself, the value of a strong network, and the evolving landscape of infrastructure and education in Texas. Plus, we'll give you an exclusive preview of the upcoming Why Texas Summit, which promises to be a hub of innovation and collaboration.

Ed Curtis BIO:

Born and raised in New York, Ed Curtis relocated to Dallas, Texas at the age of twenty-five and has happily lived in the Lone Star State ever since. Over more than twenty years as a Texas commercial banking executive, Ed witnessed an increasing number of clientele relocating their businesses into Texas. As a result, he exited the banking industry to form YTexas.

Ed's foray into the economic development industry was in 2012, when he traveled the world with Texas One, a program of the Perry Administration. In 2013, Ed founded and trademarked YTexas to provide a resource to companies after they relocate into the state. Since then, YTexas has become a turnkey, go-to resource for the most current insider information about Texas' community, commerce and culture.

Ed is the author of Why Texas: How Business Discovered the Lone Star State and is the Executive Producer of the CEO Insider Podcast, where he hosts key players in Texas business, bringing insider perspectives on the Texas economy, and up-to-the-minute news from the corporate relocation rumor mill.

Ed hosts an annual YTexas Summit and Rēlo Awards Gala at AT&T Stadium, putting a spotlight on the Texas economy and companies that have relocated to Texas.

Ed's vision is to build YTexas to national prominence and to replicate the program in states around the U.S.. Ed lives in Austin with his wife, Staci, and two children.

Ed Curtis Social Media:

• Facebook: https://www.facebook.com/edcurtisjr
• Instagram: @Ytexascom
• LinkedIn: https://www.linkedin.com/in/edcurtis1
• YouTube: https://youtube.com/@ytexastv

Timestamps:

00:00 Pandemic showed remote work, business flexibility, relocation.

06:01 New Yorkers discuss pros and cons of living.

08:10 Networking and seeking mentorship propelled career growth.

13:15 Texas infrastructure stress due to population influx.

15:06 Texas explores modern transportation options for future.

17:45 Texas summit brings innovators, legislators, educators together.

21:37 Passionate advocate for skilled trades and support.

24:58 Politeness uncomfortable, be yourself for success.

27:30 Celebrate skilled trades, join us next time.

Sure! Here are some key takeaways from the episode:

General Insights:

1. Focus on Strengths: Ed Curtis emphasizes the importance of focusing on what you're good at and being true to yourself. This authenticity can lead to endless opportunities.

2. Move to Texas: The pandemic saw many businesses relocating to Texas due to its business-friendly environment, lower taxation, and less regulatory interference.

3. Entrepreneurial Environment: Texas has a culture of innovation and entrepreneurship, which has significantly contributed to its economic growth and attractiveness for businesses.

4. Community and Pride: There is a

Today's episode we explore dynamic training solutions, the future of VR in trades, the importance of mentorship, and the emerging app, Skillcat, as a revolutionary tool for career growth.

In this episode, we're joined by Ruchir Shah, an industry expert dedicated to making technical training more accessible and engaging. Ruchir shares innovative strategies to keep trainees motivated, including gamification, live events, and competitive leaderboards. We discuss how his app continuously evolves with the latest technologies and accredits through strong connections with industry bodies.

I'll share my first-hand experience with VR technology, and we'll explore its potential in trade training. We'll also tackle the pressing issue of the skilled trades shortage, the importance of mentorship, and how apps like Skillcat can be game-changers in providing affordable, flexible training solutions.

From the essential role of hands-on experience to promoting a diverse and inclusive workforce, this episode is packed with insights on transforming how we approach skilled trades education. Stay tuned as we unravel the complexities of modern trade training and the future for aspiring tradespeople.

Guest Bio

Ruchir Shah recognized the significant barriers many adults face when pursuing trade school education, especially the high costs and the need to leave jobs and families for full-time study. This realization led him to establish SkillCat, an innovative platform designed to create accessible pathways into skilled trades. With a focus on affordability and flexibility, Ruchir's initiative aimed to help individuals transition into new careers without the financial and time constraints traditionally associated with trade schools. His work has opened doors for many, providing new opportunities for those seeking to improve their lives through skill develop.

Ruchir social media:

• LinkedIn Profile: https://www.linkedin.com/in/ruchirshah2/
• YouTube Channel: https://www.youtube.com/channel/UCq9DT02F7042O2lhkyezInw
• Website: https://www.skillcatapp.com/

Timestamped overview

00:00 Exploring trade careers through social media resources.

05:31 Skill Cut app: Interactive, gamified trade training.

07:59 App offers gamification, live events, expert coaching.

10:00 Trade schools struggle to keep up with change.

13:30 Make trades training accessible, especially on mobile.

19:30 Skillcat helps retrain and place laid-off workers.

20:25 Diverse users breaking into non-traditional trades.

26:41 New businesses need mentorship and support.

27:37 Support and mentorship are crucial in trades

What's Inside This Episode?

Gamified Learning & Live Training:**

Ruchir Shah discusses innovative strategies like integrating gamification, live events, and leaderboards to keep trainees motivated and engaged. Discover how these techniques are transforming the learning experience!

Staying Current with Tech Advances:

Learn about the app's continuous efforts to stay updated with the latest technologies through a dedicated content team, user feedback, and collaborations with accreditation bodies and manufacturers.

The Future of VR in Trades:

Andrew Brown shares his experiences with VR technology and explores the...

Michael Rounds, president of Williamson College of the Trades, discusses the school's mission to empower young men from tough backgrounds with technical skills, discipline, and moral values for successful careers.

Today we dive into a fascinating conversation with Michael Rounds, president of Williamson College of the Trades. Founded in 1888 by philanthropist Isaiah Vansan Williamson, this unique institution offers a fully funded residential education focused on technical skills and personal development for young men from challenging backgrounds. Michael, a former US Army serviceman, sheds light on the college's military-like structure, discipline, and its mission to instill confidence, brotherhood, and a bright future for its students.

We'll explore how Williamson's rigorous training transforms students, the demand for its limited spots, and the impressive success stories of its graduates. We'll also discuss the importance of promoting trade and technical education, the college's hands-on, values-based approach, and how it stays current with industry technology. Whether you're interested in education reform or the skilled trades, this episode is packed with insights and inspiration. Stay tuned as we uncover the lost art of skilled trades with Williamson College of the Trades.

Speakers Bio

Michael Rounds has dedicated his career to transforming the lives of young people who often feel overlooked and undervalued in traditional educational environments. In high school, many students don't stand out as star athletes or top-tier scholars, leaving them to graduate without confidence or clear future prospects. Michael recognized this gap and saw an opportunity to inspire and equip these students by valuing their ability to work with their hands. By creating programs that emphasize practical skills and real-world applications, he has ignited a spark in countless youths. Through his efforts, these young individuals not only gain confidence but also see a path to a rewarding career and a brighter future. His work is a testament to the powerful impact of recognizing and nurturing the unique talents of every student.

Contact info for Michael:

• Website: https://williamson.edu/about/letter-from-the-president/
• LinkedIn: https://www.linkedin.com/in/mike-rounds-63907a21/

Time Stamp overview

• 00:00 Isaiah Williamson founded Steeda Trust for orphans.
• 03:07 Williamson College of the Trades: 220-acre campus, trade programs.
• 09:35 Impressive student discipline and respect on campus.
• 13:09 Supporting young men in poverty with education.
• 14:41 Many students benefit from trade-focused education.
• 18:19 Companies use stickers to identify skilled workers.
• 22:51 Interest in carpentry varies; financial need challenging.
• 24:48 Lunch, leadership training, and wrap up.
• 29:40 Single-sex environment helpful for building confidence.
• 33:13 Williamson alumni support despite sons not attending.
• 37:03 Valuing hands-on skills sparks confidence in kids.
• 40:36 Achieving tangible results through skilled work is valuable.
• 41:29 Advisory council ensures program relevance and innovation.
• 45:42 Students showcase pride in self-designed projects.
• 49:33 Trade skills coupled with education lead success.
• 51:28 Visit local school with guaranteed job offers.

The key takeaways from Episode 18

1. Mission and Impact:

- Williamson College of the Trades provides education and technical skills to young men from challenging backgrounds, fulfilling a mission...

Discover the fulfilling world of non-destructive testing with Donald Booth, CEO of American Institute of NDT. Explore NDT's vital role in safety, lucrative career paths, and the school's innovative approach to hands-on trade education.

Non-destructive testing, or NDT, is a vital but often overlooked field that ensures the safety and integrity of critical infrastructure like bridges, pipelines, aircraft, nuclear facilities and more. Using advanced technologies like ultrasound, radiation, and electromagnetic currents, NDT specialists can assess structural soundness without causing any damage.

Donald shares his fascinating journey from failed business ventures to establishing a one-of-a-kind hybrid NDT training program. His school offers an accessible 7-month curriculum with online learning and just 3 weeks of required on-campus attendance, perfect for career changers ages 25-40 who are unsatisfied in their current jobs. With small class sizes, personalized support, and an impressive 93% job placement rate, AINDT is revolutionizing NDT education.

Graduates can launch successful and fulfilling careers, with typical starting salaries of $60-65K and ample room for advancement. Donald emphasizes the importance of continuous learning, integrity, and genuine interest in the work. He highlights how skilled tradespeople, while often unsung, play a crucial role in our society and economy.

Donald Booth, an expert in tank inspection, has a wealth of experience studying tank disasters. One of his most notable studies was the infamous great molasses tank disaster that occurred years ago in the US, where malfunctioning molasses tanks caused a tragic accident.

The tanks ruptured, releasing a disastrous four-foot deep flood of molasses onto the streets, killing numerous people and burying animals alive. Donald vividly recounts how the officials at the time painted over a visible leak, attempting to conceal instead of fixing it - a fatal mistake. He often refers to this incident when underscoring the importance of the American Petroleum Institute's API 653, a directive that ensures the safety of above ground storage tanks.

Info on Donald Booth:

• Facebook: https://www.facebook.com/trainingndt
• LinkedIn: http://linkedin.com/in/donald-booth-25b9288b
• Website: www.trainingndt.com

00:00 Working on car, traveling, importance of testing.

04:27 Early x-ray inspection in shipyards during WWII.

07:10 500-700 NDT offices, global training, major clients.

12:21 Aerospace industry applying advanced digital radiography methods.

15:14 Eight-month program, mostly online with grad opportunities.

19:14 Passion drives success, choose your niche wisely.

20:24 Entrepreneur with mixed experiences pursues non destructive testing.

25:21 Flexible school structure with multiple starting dates.

27:42 Employee's perspective changes after meaningful conversation.

30:44 Supporting skilled trades, founded foundation, commitment. Passionate.

34:16 Promoting non destructive testing and offering career options.

37:32 Live Zoom meetings, hands-on equipment experience. It's fun.

40:05 Purposeful work brings both satisfaction and paycheck.

42:49 NDT and American Institute offer great career opportunities.

Here are 5 key takeaways from this episode:

1. Non-destructive testing (NDT) is a vital industry that ensures the safety of structures like bridges, pipelines, and aircrafts.

2. Donald Booth's school offers a unique 7-month hybrid program with a 93% job placement rate, perfect for those looking to switch...

In this episode Brandon Eckenrode from the Collision Repair Education Foundation (CREF) dives into reopening collision school programs, the importance of industry support, and changing perceptions of vocational education. Learn about SkillsUSA, scholarships, and the growing role of females in the trade.

00:00 Car repair industry faces staffing shortage, affecting customers.

05:16 CREF supports collision repair programs, donates new vehicles.

09:27 Support for students and schools through grants.

10:41 Visit website for local collision school programs.

16:15 Students have entrepreneurial spirit, aspire to paint.

19:18 Early family connection sparks interest, networking opportunities.

22:00 Older cars easier to work on, safety concern.

23:54 Promoting awareness of career opportunities for students.

28:44 Industry support revives shuttered collision school programs.

32:05 Conference gathers thousands of school counselors nationwide.

35:01 Female students excel in technical trade competitions.

40:23 Promote industry awareness through fundraiser for outreach.

41:57 Schools on break, industry meetings in Denver.

44:50 Highlighting the importance of blue collar workers.

Brandon Eckenrode is an astute observer and commentator on crucial industry trends, specifically within the automotive repair sector. He identifies a significant issue poised to impact daily transportation – a notable shortage of skilled professionals in the field. With many experienced technicians approaching retirement and fewer individuals entering the trade, Brandon has highlighted the escalating problem of prolonged vehicle repair times. He stresses the critical need for addressing this gap to prevent extended delays that can hinder individuals' daily commutes and overall mobility. Brandon's insights emphasize the urgency of revitalizing the workforce to ensure efficient and timely automotive services in the future.

Follow Collision Repair Education Foundation

• LinkedIn https://www.linkedin.com/company/collision-repair-education-foundation/
• Instagram: @collisioneducationfoundation
• Website: https://www.collisioneducationfoundation.org
• YouTube: https://www.youtube.com/channel/UCEUE5JFUoslOJl6TNXF9vFA

**Sequence of Topics Covered in the Episode:**

1. **Reopening Shuttered Collision School Programs**

- Rallying local industry support

- Demonstrating program need to administration

- Navigating red tape

- Investments in tools, equipment, and supplies

2. **Changing Perception of Vocational Education**

- Collaboration with American School Counselor Association

- Providing up-to-date career path information

- Resources for guidance counselors: career path banners, collisioncareers.com

3. **SkillsUSA Competition**

- Description as technical trade Olympics

- Competitions in collision repair, refinishing, and estimating

- Participation of best students at high school and post-secondary levels

4. **Increasing Female Participation**

- Emphasis on attention to detail and work ethic

- Opportunities and support for female students

- Collaboration with organizations like Women's Industry Network

5. **Opportunities and Support for Students**

- Scholarships and tool grants to remove barriers

- Various career paths in the automotive industry

- Highlighting entrepreneurial spirit among students

6. **Industry Engagement and Events**

- Presence at SEMA show

- Announcements of school grants

- Networking with industry partners, instructors, and students

7. **Family Connections and Early...

Jennifer Green discusses her journey in skilled trades: mentorship at Conestoga College, winning competitions, and promoting diversity. She highlights the need for early career exploration, successful initiatives like Skills Ontario, and changing stigmas about trades, emphasizing the lucrative potential.

We'll explore the growing interest in entrepreneurship among students, the importance of early exposure to skilled trades, and the transformation of stigmas surrounding these crucial careers. Jennifer emphasizes the need to introduce young children to skilled trades early to foster awareness and break down misconceptions.

Andrew and Jennifer also discuss the current shortages of key trades like welders, electricians, and plumbers, and how these gaps impact the future workforce. They delve into extensive initiatives by Skills Ontario aimed at promoting diversity, inclusion, and hands-on learning, from summer camps to a traveling classroom.

Find out more about Jennifer Green

• LinkedIn: https://www.linkedin.com/in/jennifer-green-27211896/
• Instagram: jennifer_Green433a
• Website: https://www.skillsontario.com/

Jennifer Green is a dynamic individual who thrives on thinking outside the box and embracing unique ideas. As an industrial millwright by trade, Jennifer, along with her husband, a general machinist, actively engages in numerous home projects, often involving their two children, aged ten and twelve. Their twelve-year-old son humorously refers to his preferred activities as "the quiet trades," enjoying drywall and plastering, while their ten-year-old daughter exhibits a keen enthusiasm for power tools. Jennifer's passion for creativity and hands-on work extends into her family life, instilling these values in her children and making every project a collaborative family affair.

00:00 Jennifer Green promotes skilled trades, empowers women.

04:51 Book promotion leads to widespread school distribution.

06:43 Working with father in garage sparked interest.

11:25 High school hours counted toward apprenticeship.

13:53 Government supports skilled trades, promotes accessibility, evolution.

16:17 Skilled trades are vital but often overlooked.

20:53 From volunteer to successful woman in trades.

24:07 Limited mentorship options, male mentor provides support.

26:37 Provinces compete at nationals, then internationally.

29:10 Excited for Skills USA competition in Georgia.

32:18 Record high of registered apprentices, especially females.

37:54 Promotion of trades to students and parents.

38:53 Breaking stigma around valuable career options for youth.

44:40 Trade success requires delayed gratification and patience.

46:53 Parental toughness led to a drive for success.

51:26 Transitioning to entrepreneurship requires a new skillset.

54:23 Skills Ontario hits the road to educate.

56:23 Honor blue collar workers, follow Andrew Brown.

**1. Jennifer Green's Personal Journey in Skilled Trades**

- Mentorship and Competition

- Mentorship from Conestoga College faculty

- Male mentor named John

- Mentorship leading to confidence and preparation for competitions

- Achievements in Competitions

- Winning gold at provincials

- Becoming part of Team Ontario

- Winning a silver medal at national competition

- Similarity to SkillsUSA in the US

- Comparison of Canadian competitions to SkillsUSA

- World skills competition involving 87 member countries

- Mental Health Training and Preparation

- Focus on mental health along with technical...