"If you don't do the work, it isn't gonna work. I promise that." - Joe Blackburn

In this tactical episode of The Lion's Edge, Joe and Jason dive deep into one of the most overlooked skills in business:

Knowing exactly who NOT to work with.

Through a candid discussion about The Lion's selection process, they break down:

• Why basic "ROI" is just hygiene - and what really matters

• The unexpected truth about personality assessments in client selection

• How to make hard "fit" decisions without using absolute rules

• When to trust your gut vs when to use data

• Why saying "no" to good prospects can lead to better results

Plus, Joe reveals a significant shift in The Lion's evaluation process that could completely change how they build future pride dynamics.

This isn't your typical "ideal client avatar" conversation.

It's a raw look at how elite-level groups maintain their edge by being selective - and why that's not just okay, but necessary.

Whether you're running a high-ticket coaching program or building any premium service business, this episode gives you permission to be choosy.

Because sometimes the best business decision is knowing when to say "Next."

Hit play to master the art of client selection.

Find all the show notes and links here: https://www.thelionsedge.show/2

In this premiere episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft rip open the curtain on what's really holding successful entrepreneurs back from their next level.

Joe reveals the exact framework he uses to help business owners scale from 6 to 7-figures without destroying their teams or families in the process. Through real client examples, he breaks down why most entrepreneurs try to diversify too early instead of finding their "Gusher" - that ONE thing that could print money if they'd stop chasing shiny objects.

Meanwhile, Jason brings a crucial perspective on why leaders often stay stuck on their "entrepreneurial islands" - and how the right environment can provide the clarity, accountability and raw feedback needed to make tough decisions with confidence.

Whether you're trying to scale your team, multiply your wealth, or simply recapture that killer instinct... this episode shows you exactly why most "successful" entrepreneurs never reach their full potential - and what to do about it.