What You’ll Learn in This Episode:

1. Meet Brad Zomick:
   • Brad’s background as a SaaS marketer with over 12 years of experience.
   • Insights from his journey leading marketing teams, achieving two exits, and consulting executives.
2. The Evolution of LinkedIn:
   • How LinkedIn became the go-to platform for B2B branding during the pandemic.
   • The rise of LinkedIn influencers like Chris Walker and Sam Jacobs.
   • Why LinkedIn is now considered the “new SEO.”
3. What to Expect from the Podcast:
   • Interviews with LinkedIn power users, founders, and creators.
   • Deep dives into strategy, content, networking, and tools.
   • Practical takeaways you can apply to your LinkedIn presence immediately.
4. Why LinkedIn Works:
   • People influence people: The power of trust and thought leadership in buying decisions.
   • Data insights:
     • 52% of buyers prioritize personal factors like trust and values in decisions (Dentsu B2B).
     • In 2024, a 23% increase in CEO activity on LinkedIn and 60% citing it as the most important platform (Inc. Magazine).

Key Quotes:

• “LinkedIn is the new SEO. The content is just in a different channel.”
• “People influence people. People buy from people they know and trust.”
• “Sometimes you just have to be around long enough, doing something meaningful, to get recognition.”

Who Should Listen:
This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to:

• Build a personal brand that drives demand.
• Learn the latest strategies for LinkedIn content, networking, and outreach.
• Use LinkedIn as a tool for business growth.

Stay Connected:

📍 Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

Brad's Linkedin: https://www.linkedin.com/in/bzomick/
Spectamur website: https://spectamur.com/