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  • 10 Signs Your Brand Strategy Is Losing Direction
    2024/12/12

    Signs of a struggling brand strategy include: lack of clarity, missing the bigger picture, reactivity instead of planning, overwhelm with minor tasks, unclear goals, misaligned departments, lack of direction, disconnection from customers, ineffective communication, and low creativity.

    PeterWilken.com

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    8 分
  • 5 Stages for Building a Strong Brand
    2024/12/12

    To build a loyal fanbase, follow these 5 steps:

    1) Get noticed within your category

    2) Be likeable and easy to work with

    3) Build trust through consistent quality

    4) Earn respect by sustaining trust

    5) Gain advocacy from satisfied customers.

    Brands grow by ensuring customers know, like, trust, respect, and advocate for them.

    PeterWilken.com

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    5 分
  • 5 Symptoms of Uncertainty in Your Brand Strategy
    2024/12/12

    Leaders struggling with uncertainty often:

    1) Lack of clarity on priorities

    2) Reactivity without a flexible plan

    3) Focus on short-term tasks

    4) Inability to see the bigger picture

    5) Internal misalignment within teams

    A brand redefining exercise can help refocus on core values to strengthen the business foundation

    PeterWilken.com

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    5 分
  • 4 Steps for Conducting a Visual Identity Audit
    2024/12/11

    A visual identity audit helps business owners evaluate their brand's look and feel, including logos, design language and touch points like websites, merchandise, and signage.

    The 4 steps:

    1) Review all brand elements

    2) Consolidate them

    3) Identify inconsistencies in design and messaging

    4) Assess strategic impact.

    🌐 Explore more: peterwilken.com

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    5 分
  • The Lighthouse Brand Builders Podcast
    2024/12/09

    Hosted by Peter Wilken—brand strategist, author, and founder of The Lighthouse Brand Strategy Academy—this podcast shares proven strategies to build stronger, brand-centered businesses. Gain insights inspired by the CBO Masterclass, a flexible online course packed with tools to define your unique Brand DNA and position your brand for success.

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    1 分