In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.

He delves into  how to build a magnetic personal brand at work, or professional brand, without being self-promotional, fake, or loud. The discussion emphasizes that if you're not shaping your brand intentionally, it's being shaped for you by default, and not always in a way you'd want.

Howie provides a clear definition of what a personal brand at work actually means, a three-step framework to build your brand from wherever you are right now, and real workplace behaviors that make your name carry weight and meaning.

Episode Breakdown:

01:00 The difference between brand and reputation

02:48 How Debbie turned her unintentionally negative brand around

05:20 The simplest definition of a professional brand

05:44 The 3 moves you can take right now to build a strong professional brand

08:26 The benefits of being top of mind because of your brand

From Me:

Website

LinkedIn

Instagram

Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.

Legendary Quotes:

“ Here's the truth: your professional brand is your career insurance. It's the reason people recommend you promote you or think of you first for the next opportunity.” – Howie Chan

“A professional brand is the story people tell about you at work when you're not there, and that story is shaped by how you show up, what you contribute, and how you make people feel. This is not about becoming famous, it's about becoming findable, trusted, and top of mind.” – Howie Chan

“ So, three things. Own one thing, pick a lane. Match what you say with what you deliver. Be consistent and design micro experiences, help people experience you in the way that you want them to.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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In this episode of the Legend Effect Podcast, host Howie Chan interviews Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work, who learned and closely collaborated with the godfather of persuasion, Dr. Robert Cialdini.

They delve into how the answer isn’t always more data and what it actually takes to ethically persuade someone, the difference between winning the argument and winning the outcome, and the power of story for bringing someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people.

Steve provides us with the three-part influence equation that’s behind effective influence and persuasion, and the biggest mistakes people make when trying to persuade others and how to avoid them. He also shares real-life examples of how to apply the ideas, tips, and techniques he presents.

Episode Breakdown:

03:11 The stories we tell ourselves and how they’re a tool of self-persuasion

05:30 How Steve ended up in the world of persuasion and influence

08:27 What most don’t know about Cialdini’s revolutionary book, Influence

12:12 Having a compelling case is actually not enough

17:35 You can be  a highly successful persuader and still be ethical

19:52 How to be an influential individual or brand, not just now but in the long run

23:12 The influence equation: how it came to be and what it’s all about

28:38 Applying the influence equation with real-life examples

32:52 How context affects influence and persuasion

35:44 The essential role of story in successful influence

37:54 The 2 biggest mistakes that keep you from the outcome you want

43:10 Get out of the trap of thinking you’re always the best messenger

46:38 The messenger traits that make people listen

49:11 Cost-effective ways to present your case in the most compelling way

52:37 The one skill that’s always in high demand even in the age of AI

55:53 How our feelings influence our decisions

1:00:40 A different way to present an idea that guarantees the best results

1:05:49 Steve’s reflection on his successful journey

1:08:06 A letter to Steve Martin’s younger self

Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.

From Our Guest:

Website

LinkedIn

Find all his books here.

Check out Steve Martin’s course for The Economist, Influence and persuasion in business.

Catch up with my interview with Will Storr: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.

Sign up for Behavior Blueprint, my FREE 7-day email course.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters

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Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect, host Howie Chan interviews Kate Davis, a comedian, speaker, author, podcast host, and most importantly, a force of human connection. They delve into how humor is one of the most powerful tools for leadership, connection, and even innovation, as well as how to stop leaving humor at the door.

The discussion emphasizes the importance of taking your work seriously, but not taking yourself too seriously. Kate provides the techniques for telling a good joke, real-life examples of how businesses can use humor to up their game, and ways to bring humor and levity into work while still being taken seriously.

Episode Breakdown:

04:11 The reason humor is missing from the corporate world

12:37 What makes workplaces great

15:47 How humor can foster creativity, innovation, and lead to better results

19:37 Raising awareness about serious things through humor

21:16 Learn how to de-risk humor and be funny without offending anyone

22:33 Ways to bring humor into your day-to-day life and work

26:14 Ways businesses can use humor to give them the upper edge

29:10 Humor not only sells, it also makes things more memorable

30:44 The benefits of creating an environment of levity

34:10 How to use the techniques to tell a joke

38:33 Succeed by knowing your audience and using your intuition

44:31 Ways of bringing humor and timing–without needing to be the comic

49:42 The “So now you are dying, what are you doing to live?” Podcast

57:31 A letter to Kate Davis’s younger self

Want a podcast that grows your business (without stealing your time)?

Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.

From Our Guest:

Website

LinkedIn

Youtube

Instagram

Get the book, Second Best Mom.

Listen to her podcast, So now you are dying, what are you doing to live?

Learn more about Humor, Seriously.

Watch the Still Face Experiment.

Catch up with my interview with Nelson Dellis in episode 14 of the podcast.

Want 75 hacks to become more charismatic?

Get your FREE copy of my Charisma Tactical Toolkit.

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.