In this episode of The Leaf Collectivo, Gilbert sits down with Will Laurenson from Customers Who Click to unpack the myths, metrics, and missed opportunities behind CRO (conversion rate optimisation). They go beyond button colours and A/B tests to explore what really drives sustainable, profitable growth, like customer intent, return rates, and the danger of chasing vanity metrics. Whether you're a founder, marketer, or operator, this is a must-watch for anyone serious about building a brand that lasts. Learn more about what Leaf do below:

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In this episode of The Leaf Collectivo, Gilbert sits down with Ben Parr, co-founder of Octane AI, to explore how brands are using AI to drive real profitability not just hype. From guided shopping experiences to zero-party data strategies, they unpack how Octane AI helps eCommerce brands convert smarter and build long-term customer relationships.

If you're navigating the noisy world of AI and want to know what actually moves the needle for your bottom line, this episode is a must-listen.

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In this episode of The Leaf Collectivo, Gilbert sits down with Tim Martin-Harvey to uncover the key factors that drive sustainable business success. They dive into the biggest mistakes that eat into margins, the role of pricing strategies, and how businesses can navigate rising costs without sacrificing growth.

Whether you're looking to scale or fine-tune your business model, this conversation is packed with actionable takeaways.

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