エピソード

  • Content Repurposing: Getting More Mileage Out of Your Content

    Content Repurposing: Getting More Mileage Out of Your Content
    2024/10/08
    In this episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact. In this episode, you'll learn: - How to identify repurposable content - Repurposing strategies - How to tailor repurposed content to target personas We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    20 分
  • Streamlining Your Sales Funnel with HubSpot Automation

    Streamlining Your Sales Funnel with HubSpot Automation
    2024/10/21
    In this episode, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation. In this episode, you'll learn: - How to effectively align sales and marketing efforts by focusing on the buyer's journey from awareness to decision-making - The importance of creating a well-defined sales process before implementing automation - How to use automation tools like workflows and sequences to nurture leads and move them through the funnel efficiently We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email the Show: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Or Ask the Hosts Themselves! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    26 分
  • Unifying Your B2B Strategy Through HubSpot Integrations

    Unifying Your B2B Strategy Through HubSpot Integrations
    2024/10/28
    In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy. Here, you'll learn: - How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth." - How to conduct a tech audit to identify integration opportunities and understand the importance of maintaining these connections. - Plus, Maryanne & Emily address common fears around cost, complexity, and security, offering insights on how to manage them effectively. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    21 分
  • Mapping Content to the Buyer's Journey: A Sales-Driven Approach

    Mapping Content to the Buyer's Journey: A Sales-Driven Approach
    2024/11/05
    In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. They break down: - Each stage of the buyer's journey—awareness, consideration, and decision—offering actionable strategies to map your content effectively. - How dual-purpose content can enhance both marketing outreach and sales engagement, ensuring seamless transitions through every stage of the buyer's funnel. - Share real-world examples of high-impact sales enablement materials, from case studies and product demos to blog posts and infographics. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    20 分
  • Crafting a Compelling B2B Podcast: From Concept to Launch

    Crafting a Compelling B2B Podcast: From Concept to Launch
    2024/11/12
    In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch. Together, they explore: - The benefits of this medium, from boosting brand awareness to generating leads - How podcasting offers a unique blend of personality and thought leadership that other formats may lack. - How to effectively measure podcast success. Whether you're a seasoned pro or new to the podcasting world, this episode offers valuable insights to elevate your B2B efforts. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    21 分
  • The B2B Buying Process: Dream Vs Reality

    The B2B Buying Process: Dream Vs Reality
    2024/11/19
    In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they break down: - How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies. - Why understanding industry-specific sales cycles is essential - How to leverage case studies effectively Tune in to learn how to navigate the intricate B2B buying landscape and set realistic expectations for success. Link to the much discussed "graphic": https://www.linkedin.com/posts/emily-hartzell_b2bsales-buyingjourney-salesstrategy-activity-7237564186057170945-4uc3/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    23 分
  • Beyond the Hype: Making AI Work for Your B2B Strategy

    Beyond the Hype: Making AI Work for Your B2B Strategy
    2024/12/03
    In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success. Together, they break down: - The importance of testing different AI tools to see what works best for your business - How AI can enhance sales enablement, streamline email communications, and improve lead scoring. - How AI tools like ChatGPT and HubSpot's Breeze can optimize marketing strategies by personalizing content and analyzing KPIs. Tune in to uncover actionable insights and take your B2B efforts to the next level. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    33 分
  • Mastering Marketing Hub: Key HubSpot Features You Should Be Using

    Mastering Marketing Hub: Key HubSpot Features You Should Be Using
    2025/03/20
    In this episode of the B2B Sales & Marketing Hotline, Emily and Maryanne dive into the latest trends within HubSpot's Marketing Hub, offering insightful strategies to elevate your marketing efforts NOW. Together, they explore: - How HubSpot's marketing automation can save time while delivering highly personalized content based on CRM data. - How effective lead scoring allows for more detailed and actionable insights, helping you prioritize leads more effectively. - And, finally, how HubSpot's AI tools help streamline marketing efforts while ensuring high relevance to target audiences. Tune in for an in-depth discussion on how to harness these powerful tools to boost your marketing performance in the coming year. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    27 分