• The CEO Project Podcast

  • 著者： Jim Schleckser
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The CEO Project Podcast

著者： Jim Schleckser
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  • Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.
    The Lazy CEO Podcast (c) 2022
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あらすじ・解説

Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.
The Lazy CEO Podcast (c) 2022
マネジメント・リーダーシップ リーダーシップ 出世 就職活動 経済学
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エピソード
  • Discover the Winning Tactics for Crafting Successful Software Solutions

    Discover the Winning Tactics for Crafting Successful Software Solutions
    2025/04/07
    What is the difference between product solution fit and product market fit?
    David Hirschfeld is a seasoned software development expert with over three decades of experience, having held leadership roles at renowned companies like Computer Associates and Intel. He is known for his critical stance on traditional software development methodologies, which he argues often lead to prolonged development cycles and excessive costs. Advocating for his innovative "launch first method," Hirschfeld focuses on minimizing risk and accelerating success by integrating AI-driven workflow optimization, thereby reducing dependence on investor funding. His approach emphasizes creating realistic prototypes and fostering early customer interactions to validate business models, ensuring that startups can efficiently and accurately meet market demands.

    Key Takeaways:
    • Focus on product solution fit over product market fit is crucial for success in software development.
    • Early sales are important to validate the business model and confirm product-market fit.
    • Prototyping with high-fidelity prototypes helps in assessing customer interest and identifying issues early on.
    • Crafting product demos focused on solving immediate problems helps in achieving product-market fit.
    • Detailed metrics, Kanban methodology, and constant releases are essential for accuracy and efficiency in software development projects.
    • Tracking estimates and actuals, spending time in prototyping, and detailed scope management are key for project success.
    • Maintaining accuracy in estimates and reporting variances is crucial for successful project execution.

    More from David Hirschfeld David Hirschfeld is the Founder and CEO of Tekyz Corp, a software development company dedicated to accelerating startups through expert product development, AI integration, and workflow automation. With nearly two decades of experience leading Tekyz, David created the Launch 1st methodology—an innovative approach that helps software founders achieve product-market fit fast while avoiding the most common and costly startup pitfalls. Under his leadership, Tekyz has become a go-to partner for software recovery projects, rescuing troubled initiatives and transforming them into scalable, successful ventures. David also shares his insights as the host of the Scaling Smarter podcast and serves as a trusted board member and advisor across various industries.

    Throughout his career, David has co-founded several ventures, including the groundbreaking social media startup Kloojj and Anzu LLC, a thriving offshore development hub he continues to lead in Pune, India. His broad expertise spans sectors such as real estate, healthcare, logistics, law enforcement, entertainment, and IoT—bringing a unique, cross-disciplinary perspective to every project. With a passion for solving complex problems and creating beautiful, user-centered systems, David remains deeply committed to helping visionary founders bring bold ideas to life—quickly, intelligently, and with lasting impact.

    Website: https://tekyz.com/ LinkedIn: https://www.linkedin.com/in/dhirschfeld/ If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com You can also reach Jim by email: Jim@TheCEOProject.com LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook: @IncCEOproject
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    34 分
  • Effective Marketing Strategies Tailored for CEOs of Growing Companies

    Effective Marketing Strategies Tailored for CEOs of Growing Companies
    2025/03/31
    What is hand raiser marketing and how does it impact the path to purchase? Erik Huberman, the visionary founder of Hawk Media, is renowned for his innovative, data-driven marketing strategies that are customized to meet the unique needs of each business. With a track record of success working alongside industry leaders like Red Bull and Verizon, Erik emphasizes the importance of curiosity and deep analytical insights in developing effective marketing campaigns. His approach underscores the necessity of understanding not just the quantitative data, but also the reasons behind customer behavior, aligning well with the shift towards "hand raiser" marketing that focuses on building awareness and trust. Through his accessible presence on social media and Hawk Media’s offerings of free marketing audits, Huberman fosters long-term relationships with clients, prioritizing quality content and strategic decision-making to drive business growth. Key Takeaways: Understanding customer behavior through psychology and curiosity is crucial for effective marketing strategies. The shift in marketing strategies towards hand raiser marketing focuses on awareness, nurturing, and trust. Transitioning from push marketing to hand raiser marketing shortens the path to purchase by nurturing relationships with prospects. Content creation for B2B Marketing involves educating and guiding potential clients to establish trust. Facebook and Instagram advertising are more effective for B2B businesses compared to LinkedIn. Identifying events that drive demand for marketing strategies is crucial for the success of B2B and B2C businesses. Quality content and targeted email marketing are crucial in today's digital landscape. More from Erik Huberman Erik Huberman is a distinguished entrepreneur and the Founder and CEO of Hawke Media, widely recognized as the fastest-growing marketing consultancy in the United States. Launched with the conviction that businesses of all sizes deserve access to top-tier marketing expertise without the traditional overhead, Erik's vision has led to an innovative, flexible service model that adapts to the specific needs of each client, fostering growth and scalability. Before Hawke Media, Erik's entrepreneurial journey was marked by the successful creation, expansion, and sale of two e-commerce brands by the age of 26. His hands-on experience with the trials of business growth informs his approach, emphasizing efficiency and transparency in marketing. In addition to leading Hawke Media, Erik's influence extends through Hawke Ventures and Hawke.AI. Hawke Ventures, which he co-founded, invests in promising startups, enhancing the marketing landscape with advanced tools and analytics. Hawke.AI, his pioneering platform, leverages data from thousands of brands to optimize marketing strategies in real time, significantly improving decision-making and performance. Erik is also a bestselling author and a respected voice in the marketing sphere, with his insights featured in major publications and his speaking engagements drawing audiences worldwide. His accolades include Forbes 30 Under 30 and Entrepreneur of the Year by the International Business Awards, underscoring his impact and leadership in the field. Whether mentoring startups or steering his ventures, Erik remains committed to redefining marketing practices for the digital age. Website: https://hawkemedia.com/ LinkedIn: https://www.linkedin.com/in/erikhuberman/ If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com You can also reach Jim by email: Jim@TheCEOProject.com LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook: @IncCEOproject
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    30 分
  • The Power of Achieving Goals Thorough Team Alignment

    The Power of Achieving Goals Thorough Team Alignment
    2025/03/24
    How do core values influence decision-making processes for success? Dr. John DeMartini's journey is an inspiring narrative of resilience and personal transformation, marked by his triumph over early learning disabilities and a tumultuous youth as a street kid and surfer. Following a pivotal near-death experience at 17, he was motivated to conquer his academic struggles and pursue a path of lifelong learning and teaching. Driven by an unwavering commitment and the support of his family, Dr. DeMartini synthesized knowledge from over 30,000 books into the acclaimed Demartini Method, which he has shared with audiences in more than 100 countries. His unique perspective emphasizes the importance of understanding and aligning with one's intrinsic values, empowering individuals to achieve personal and professional success through thoughtful decision-making and a focus on core missions. Key Takeaways: Overcoming challenges and turning dreams into reality through determination and hard work Developing the Demartini Method and impacting lives globally Evaluating productivity through tracking daily actions and hourly productivity Achieving significant growth and success in business through effective delegation and strategic focus Linking job duties to personal mission for motivation and productivity Filtering reality based on core values and its influence on decision-making processes More from Dr. John Demartini Dr. John Demartini is a world-renowned human behavior specialist, author, researcher, and global educator who has dedicated over four decades to developing and sharing comprehensive solutions for personal and professional empowerment. His extensive work spans a diverse range of fields, including corporate empowerment, financial strategies, personal growth, relationship enhancement, and social transformation. Through his carefully crafted educational programs, Dr. Demartini addresses the core human factors, employing a variety of powerful tools that have stood the test of time. His profound insights are based on his comprehensive study of over 30,000 books across all academic disciplines, distilling the collective wisdom into transformative presentations that he delivers in over 100 countries worldwide. Dr. Demartini’s impact extends beyond the personal, reaching into the corporate world where he has worked with entrepreneurs, CEOs, managers, and teams from various industries. His tailored presentations and workshops focus on critical areas such as leadership development, team building, productivity, conflict resolution, and more, aiming to foster an environment of excellence and growth. Dr. Demartini's commitment to advancing human potential is evident in his engaging keynotes and seminars, which have inspired audiences worldwide, including public and professional groups as large as 11,000 people. Sharing stages with notable figures like Sir Richard Branson and Deepak Chopra, his work resonates across cultural and linguistic barriers, making a lasting impact on individuals and organizations across the globe. Website: https://drdemartini.com/ LinkedIn: https://www.linkedin.com/in/drjohndemartini/ If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com You can also reach Jim by email: Jim@TheCEOProject.com LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook: @IncCEOproject
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    33 分

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