In this episode of Stories from the River, host Charlie Malouf welcomes back guest Nick Craig, best selling author as well as President and Founder of the Core Leadership Institute (CLI), a global development firm committed to waking up those who will wake up the many.

Charlie reflects on how he was deeply inspired by an article Nick wrote over five years ago, which led to their ongoing collaboration. The conversation delves into Nick's journey of discovering and living his purpose, transitioning from focusing on being the smartest person in the room to realizing the importance of deeper wisdom in leadership. Nick shares transformative experiences, including his collaboration with Bill George at Harvard Business School to co-create a successful course on authentic leadership and how that led to the global success of his Purpose to Impact program. Additionally, Nick recounts his interaction with Brené Brown, who encouraged him to write his influential book ("Leading from Purpose") and also wrote the foreword for it after he helped her discover her purpose.

The episode also highlights a recent Purpose to Impact event hosted at Broad River Retail, led by Nick himself. Charlie enthusiastically shares how this program has profoundly impacted those who attended. The conversation touches on the universality and adaptability of the Purpose to Impact program, which has been successfully implemented across various cultures and organizations worldwide. Nick emphasizes that purpose helps individuals navigate through life's uncertainties and encourages everyone to explore what deeply excites and scares them a little—a combination that often reveals their true purpose. The discussion concludes with mutual admiration and a commitment to continue fostering purpose-driven cultures within Broad River Retail and beyond.

Additional resources:

Core Leadership Institute - https://coreleader.com

From Purpose to Impact article in Harvard Business Review by Nick Craig and Scott A. Snook - https://hbr.org/2014/05/from-purpose-to-impact

Purpose to Impact events - https://coreleader.com/events/

Leading from Purpose: Clarity and the Confidence to Act When It Matters Most by Nick Craig - https://www.amazon.com/Leading-Purpose-Clarity-Confidence-Matters/dp/031641624X

Discover Your True North by Bill George - https://www.amazon.com/Discover-Your-True-North-George/dp/1119082943

The Discover Your True North Fieldbook: A Personal Guide to Finding Your Authentic Leadership - https://www.amazon.com/True-North-Fieldbook-Warren-Bennis/dp/1119886260

Man's Search for Meaning - https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273

This episode on YouTube: https://youtu.be/cl7jFE2pfNY

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